Senior Digital Communications Lead – Education Equity

EdTrust; Northern (KY); Hybrid; USD 82,000 - 102,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

Employee Assistance Program

403(b) retirement plan

Job summary

EdTrust seeks a Manager II, Digital Communications to lead a digital-first communications strategy within our National Communications team. Based in Washington, DC, with up to 3 days telework, the role drives policy-informed content across social, website, email, and advocacy channels to expand EdTrust's influence and public will for education equity.

The ideal candidate combines strategy, analytics, and creative execution, and will guide a team of staff and contractors while shaping engagement

Qualifications

• Bachelor's degree in communications, marketing, journalism, public relations, or related field.
• Significant (at least 5 years) experience managing digital communications, advocacy campaigns, or integrated marketing for advocacy organizations.
• Experience using analytics tools to inform strategy and measure success.
• Experience producing multimedia content including short-form video, graphics, and platform-native storytelling.

Responsibilities

• Lead a digital-first, platform-specific communications strategy across social, website, email, advocacy, and media.
• Evaluate platform algorithms and audience behavior to optimize content with clear metrics.
• Build and manage an editorial calendar for campaigns and real-time opportunities.
• Contribute paid social and digital advertising strategies to increase reach and engagement.
• Identify opportunities to position EdTrust as a leading voice during education policy moments.
• Supervise staff, interns, and contractors and foster a collaborative team culture.

Skills

Digital communications strategy

Analytics

Creative storytelling

Writer

Education

Bachelor's degree in communications/related field

Tools

Sprout Social

Google Analytics

Meta Business Suite

LinkedIn Analytics

Job description

EdTrust seeks a Manager II, Digital Communications to lead a digital-first communications strategy within our National Communications team. Based in Washington, DC, with up to 3 days telework, the role drives policy-informed content across social, website, email, and advocacy channels to expand EdTrust's influence and public will for education equity.

The ideal candidate combines strategy, analytics, and creative execution, and will guide a team of staff and contractors while shaping engagement