Manager II, Digital Communications

ADP, Inc.; Washington (District of Columbia); Hybrid; USD 82,000 - 102,000; Full time

Job summary

EdTrust is seeking a Manager II, Digital Communications to join our National Communications team in Washington, DC. This role develops a digital-first strategy, translating policy into engaging content and expanding EdTrust's influence and advocacy impact.

The candidate will lead analytics-driven campaigns, manage a team including a Digital Communications Associate, and collaborate with policy, government affairs, and state teams to advance education equity.

Qualifications

• Bachelor's degree in communications, marketing, journalism, public relations, or related field.
• Significant (e.g., at least 5 years) experience managing digital communications, advocacy campaigns, and/or integrated marketing strategies for advocacy organizations, nonprofits.
• Experience using analytics tools (Sprout Social, Google Analytics, Meta Business Suite, LinkedIn Analytics, etc.) and KPIs to inform strategy and measure success.
• Experience producing multimedia content, including short-form video, graphics, photography, and platform-native storytelling, using Canva and/or Adobe Creative Suite and video editing.
• Experience supervising staff, contractors, interns, or agency partners.
• Familiarity with education policy, issue advocacy, or mission-driven communications.

Responsibilities

• Lead a digital-first, platform-specific communications strategy that integrates social media, website, email, advocacy, and earned and owned media into cohesive campaigns.
• continually evaluate platform algorithms, audience behaviors, and emerging features to optimize content performance against clear metrics.
• Build and manage an editorial calendar that balances planned campaigns with real-time opportunities.
• Contribute to paid social media and digital advertising strategies to increase reach, influence, and advocacy engagement.
• Identify opportunities to position EdTrust as a leading voice during key education policy moments with proactive digital communications.
• Manage a direct report, interns, and contractors, including delegating tasks and fostering a collaborative, high-performing team culture.

Skills

Social media strategy

Editorial calendar management

Team leadership

Analytics

Content creation

Education

Bachelor's degree in communications

Tools

Sprout Social

Google Analytics

Meta Business Suite

LinkedIn Analytics

Canva

Adobe Creative Suite

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Manager II, Digital Communications

Regular Full-Time Washington, DC, US

3 days ago Requisition ID: 1563

Salary Range: $81,970.00 To $102,460.00 Annually

ABOUTTHE ORGANIZATIONANDTHE OPPORTUNITY

EdTrust seeks aManager II, Digital Communicationsto join our National Communications team. The Manager II will join a staff committed to fulfilling the mission of closing opportunity gaps that disproportionately affect students of color and students from low-income backgrounds.

TheManagerII, Digital Communicationsserves as a content expert in digital communications strategy for EdTrust, driving a digital-first approach that transforms policy expertise into compelling, audience-centered communications that expand EdTrust's influence and advocacy impact. This position combines creativity, strategic thinking, analytics, and deep platform expertise to grow EdTrust's digital presence while positioning the organization as a trusted national voice on education equity. The successful candidate is both a strategist andpractitioner someonewho understands emerging digital trends, continually studies platform algorithms and audience behavior, embraces experimentation, and knows how to translate complex policy issues into engaging, accessible content that inspires action. The Digital Communications Manager II will play an important role in advancing EdTrust's mission by building public will for education equity through innovative, data-informed digital communications.

EdTrust is committed to advancing policies and practices to dismantle the racial and economic barriers embedded in the U.S. education system. Through our research and advocacy, EdTrust improves equity in education from preschool through college, engages diverse communities dedicated to equity and justice, and increases political and public will to build an education system where all students will thrive.

This role, available immediately, is based in our Washington, DC office and is eligible forteleworkup to 3 days a week per our current policy.TheManagerII, DigitalCommunicationsreports to the Director of Communications and manages a Digital Communications Associate.

ABOUT THE ROLE

Primaryresponsibilitiesinclude, but are not limited to, the following:

Social MediaExpertise

• Lead adigital-first, platform-specific communications strategy that integrates social media, website, email, advocacy, and earned and ownedmedia into cohesive campaigns that maximize engagement and align withEdTrust'sorganizational priorities, advocacy, and brand
• Continually evaluate platform algorithms, audience behaviors, and emerging features to optimize content performance against clear metrics, drawing insights that contribute to shaping engagement and storytelling approaches
• Build and manage an editorial calendar that balances planned campaigns with real-time opportunities, elevatingEdTrustexperts throughtimelydigital content and amplification
• Contribute topaid social media and digital advertising strategies to increase reach, influence, and advocacy engagement
• Anticipate emerging digital trends and platform changes, adapting strategies to maximize visibility, engagement, and organizational impact
• Identifyopportunities to positionEdTrustas a leading voice during key education policy moments through proactive and rapid-response digital communications
• Manageadirect report, interns, andcontractors,includingdelegating tasks, providing coaching and development, and assessing performance while fostering a collaborative, high-performing team culture

Digital Campaigns & Advocacy

• Design and execute integrated digital advocacy campaigns that move audiences from awareness to engagement and action
• Translate complex policy research into compelling digital storytelling through short-form video, graphics, animations, carousels, interactive content, and emerging digital formats
• Contribute tocross-functional planning to ensure digital communications are integrated into major organizational initiatives from the outset
• Partner with policy, government affairs, communications, development, and state teams to amplify priority campaigns
• Support digital advocacy efforts that mobilize supporters around legislative and policy priorities

Audience Growth & Community Building

• Develop strategies that grow EdTrust's digital audiences and deepen engagement across key stakeholder groups through experimentation, A/B testing, and applying emerging technologies such as AI-enabled tools
• Foster meaningful two-way engagement through active community management and conversation
• Cultivate relationships with influencers, creators, advocacy organizations, journalists, and mission-aligned partners to expandEdTrust'sreach
• Build digital communities that strengthen advocacy and public understanding of education equity issues

IDEAL SKILLS AND CHARACTERISTICS

• Shared belief inEdTrust’smission and a commitment to improving education equitywith a focus on racial equity
• Dedication in contributing to andmaintainingan equitableworking environment
• A strategic thinker who understands how digital communicationscanadvance organizationalgoals
• Data-driven,using analytics to inform decision-making
• Exceptionally organized and able to manageprojects andmultiple high-priority initiatives simultaneouslyusing project management tools like Asana
• A strong writerwith attention to detail,capable of translating complex policy into accessible, engaging language
• Thrives ina fast-paced advocacy environment requiring frequent rapid response

REQUIREDQUALIFICATIONS AND EXPERIENCE

The ideal candidate will pos sess the following qualifications and experience:

• Bachelor's degree in communications, marketing, journalism, public relations, or related field
• Significant (e.g., at least 5 years)experiencemanagingdigital communications, advocacy campaigns,and/or integrated marketing strategies for advocacy organizations, nonprofits,
• Experience using analytics tools (Sprout Social, Google Analytics, Meta Business Suite, LinkedIn Analytics, etc.)and KPIsto inform strategy and measure success
• Experience producing compelling multimedia content, including short-form video, graphics, photography, and platform-native storytelling,using Canva and/or Adobe Creative Suiteand video editing
• Experience supervising staff, contractors, interns, or agency partners
• Familiarity with education policy, issue advocacy, or mission-driven communications

COMPENSATION

This position falls in Level D of our salary structure. The new hire salary range for this position is $81,970 - $102,460. New hire offers are commensurate with candidate skills, experience and internal equity.

• Medical, dentaland visioninsuranceare recovered at 100% for the employee, with significant coveragealso offeredforspouses, domestic partners,anddependents.
• We provide sickleave, vacation leave,andpersonal leave, and wefollow the federal government for most holidayclosures.
• To ensure staff have synchronous opportunities for rest and renewal, theoffice is closed for a week-long summer break and a week-long winter break.
• Among otherofferings, weprovide anEmployee Assistance Programat no cost to the employee,anda generous 7%contributionopportunityona403(b)-retirement plan.

EdTrust is an equal opportunity employer and welcomes candidates from diverse backgrounds.