Digital Communications Manager II - Remote Hybrid Role

ADP, Inc.; Washington (District of Columbia); Hybrid; USD 82,000 - 102,000; Full time

Job summary

EdTrust is seeking a Manager II, Digital Communications to join our National Communications team in Washington, DC. This role develops a digital-first strategy, translating policy into engaging content and expanding EdTrust's influence and advocacy impact.

The candidate will lead analytics-driven campaigns, manage a team including a Digital Communications Associate, and collaborate with policy, government affairs, and state teams to advance education equity.

Qualifications

• Bachelor's degree in communications, marketing, journalism, public relations, or related field.
• Significant (e.g., at least 5 years) experience managing digital communications, advocacy campaigns, and/or integrated marketing strategies for advocacy organizations, nonprofits.
• Experience using analytics tools (Sprout Social, Google Analytics, Meta Business Suite, LinkedIn Analytics, etc.) and KPIs to inform strategy and measure success.
• Experience producing multimedia content, including short-form video, graphics, photography, and platform-native storytelling, using Canva and/or Adobe Creative Suite and video editing.
• Experience supervising staff, contractors, interns, or agency partners.
• Familiarity with education policy, issue advocacy, or mission-driven communications.

Responsibilities

• Lead a digital-first, platform-specific communications strategy that integrates social media, website, email, advocacy, and earned and owned media into cohesive campaigns.
• continually evaluate platform algorithms, audience behaviors, and emerging features to optimize content performance against clear metrics.
• Build and manage an editorial calendar that balances planned campaigns with real-time opportunities.
• Contribute to paid social media and digital advertising strategies to increase reach, influence, and advocacy engagement.
• Identify opportunities to position EdTrust as a leading voice during key education policy moments with proactive digital communications.
• Manage a direct report, interns, and contractors, including delegating tasks and fostering a collaborative, high-performing team culture.

Skills

Social media strategy

Editorial calendar management

Team leadership

Analytics

Content creation

Education

Bachelor's degree in communications

Tools

Sprout Social

Google Analytics

Meta Business Suite

LinkedIn Analytics

Canva

Adobe Creative Suite

Job description

EdTrust is seeking a Manager II, Digital Communications to join our National Communications team in Washington, DC. This role develops a digital-first strategy, translating policy into engaging content and expanding EdTrust's influence and advocacy impact.

The candidate will lead analytics-driven campaigns, manage a team including a Digital Communications Associate, and collaborate with policy, government affairs, and state teams to advance education equity.