Digital Communications Strategy Lead

Socket.dev; Washington (District of Columbia); On-site; USD 82,000 - 102,000; Full time

Job summary

EdTrust in Washington, DC seeks a Manager II, Digital Communications to advance a digital-first strategy that translates policy expertise into engaging content. You will lead a team, manage campaigns, and grow EdTrust’s national influence with data-informed storytelling across social, web, email, and paid channels.

The role emphasizes collaboration with policy, government affairs, and state teams to amplify priority campaigns and mobilize supporters for education equity.

Qualifications

• Bachelor's degree in communications, marketing, journalism, public relations, or related field
• Significant (e.g., at least 5 years) experience managing digital communications, advocacy campaigns, and/or integrated marketing strategies for advocacy organizations, nonprofits,
• Experience using analytics tools (Sprout Social, Google Analytics, Meta Business Suite, LinkedIn Analytics, etc.) and KPIs to inform strategy and measure success
• Experience producing multimedia content, including short-form video, graphics, photography, and platform-native storytelling, using Canva and/or Adobe Creative Suite and video editing
• Experience supervising staff, contractors, interns, or agency partners
• Familiarity with education policy, issue advocacy, or mission-driven communications

Responsibilities

• Lead adigital-first, platform-specific communications strategy that integrates social media, website, email, advocacy, and earned and owned media into cohesive campaigns
• Continually evaluate platform algorithms, audience behaviors, and emerging features to optimize content performance against clear metrics
• Build and manage an editorial calendar that balances planned campaigns with real-time opportunities
• Contribute to paid social media and digital advertising strategies to increase reach and advocacy engagement
• Anticipate emerging digital trends and platform changes, adapting strategies to maximize visibility and impact
• Identify opportunities to position EdTrust as a leading voice during key education policy moments through rapid-response digital communications
• Manage a direct report, interns, and contractors, including coaching and development

Skills

Social media strategy

Analytics-driven

Editorial planning

Team leadership

Content storytelling

Education

Bachelor's degree in communications

Tools

Canva

Adobe Creative Suite

Video editing

Job description

EdTrust in Washington, DC seeks a Manager II, Digital Communications to advance a digital-first strategy that translates policy expertise into engaging content. You will lead a team, manage campaigns, and grow EdTrust’s national influence with data-informed storytelling across social, web, email, and paid channels.

The role emphasizes collaboration with policy, government affairs, and state teams to amplify priority campaigns and mobilize supporters for education equity.