Travel Loyalty Marketing Operations Lead — Hybrid

AARP; Washington (District of Columbia); Hybrid; USD 120,000 - 180,000; Full time

Job summary

AARP Services, Inc. is seeking a senior marketing and loyalty leader to optimize CRM programs, drive customer engagement, and manage digital marketing initiatives across multiple channels.

You will translate business goals into actionable campaigns, collaborate with agencies and internal teams, and focus on delivering measurable growth for AARP members and partners. The role emphasizes data-driven decisions, cross-functional collaboration, and improving loyalty journey experiences across digital

Qualifications

• Bachelor’s degree in Marketing, Business, Hospitality, Travel, Analytics, Information Systems, Digital Product, Technology, or a related field.
• 6+ years of experience in loyalty, marketing operations, CRM, customer engagement, marketing technology, or related functions.
• Experience supporting loyalty programs and customer journeys.
• Strong understanding of customer journeys, loyalty enrollment, campaign tracking, data flows, reporting needs.
• Ability to translate business, loyalty, and marketing needs into clear requirements and plans.

Responsibilities

• Designs and implements communications and outreach strategies for target audiences across digital channels.
• Manages and optimizes the organization’s digital properties and KPIs to drive engagement.
• Oversees content creation and documents strategies for campaigns across business units.
• Develops digital marketing strategies and builds strategic partnerships to enhance engagement.
• Tracks KPIs, benchmarks trends, and adjusts tactics to improve performance.

Skills

Project management

Communication

Problem-solving

Stakeholder management

Organizational skills

Education

Bachelor’s degree in Marketing/Business/Analytics

Job description

AARP Services, Inc. is seeking a senior marketing and loyalty leader to optimize CRM programs, drive customer engagement, and manage digital marketing initiatives across multiple channels.

You will translate business goals into actionable campaigns, collaborate with agencies and internal teams, and focus on delivering measurable growth for AARP members and partners. The role emphasizes data-driven decisions, cross-functional collaboration, and improving loyalty journey experiences across digital