Senior Digital Analytics Manager - Remote

Flagstar Bank; Michigan; Hybrid; USD 113,000 - 186,000; Full time

Job summary

Flagstar Bank seeks a senior Digital Analytics Manager to own the digital measurement framework across web and mobile, ensuring data is collected accurately and governance is rigorous. You will collaborate with engineering, marketing, and product teams to translate instrumentation decisions into actionable insights for business outcomes.

The role requires deep analytics expertise, strong stakeholder management, and hands-on experience with Adobe Analytics and GA4, as well as tag management and

Qualifications

• 8+ years of hands-on digital analytics experience across web, mobile, and campaigns.
• Experience owning analytics instrumentation and reporting in a multi-channel environment.
• Strong knowledge of tag management, data layer governance, and QA processes.

Responsibilities

• Own digital measurement strategy for web and mobile apps, defining what is measured and how it is governed.
• Lead tag management, instrumentation, and data collection efforts with engineering teams.
• Administer and optimize analytics platforms (Adobe Analytics, GA4) and related tools; build dashboards and reports.
• Partner with marketing, product, and tech stakeholders to translate data into actionable insights.

Skills

Digital analytics strategy

Cross-functional collaboration

Data governance

Analytics storytelling

SQL

Education

BS in Marketing/Statistics/Data Science/CS

Tools

Adobe Analytics

GA4

Adobe Launch / Tag Manager

Power BI/Tableau

Snowflake/BigQuery

Job description

Flagstar Bank seeks a senior Digital Analytics Manager to own the digital measurement framework across web and mobile, ensuring data is collected accurately and governance is rigorous. You will collaborate with engineering, marketing, and product teams to translate instrumentation decisions into actionable insights for business outcomes.

The role requires deep analytics expertise, strong stakeholder management, and hands-on experience with Adobe Analytics and GA4, as well as tag management and