Senior Digital Analytics Lead: Insights & Experiments

Jobtailor; North Carolina; On-site; USD 120,000 - 165,000; Full time

Job summary

Jobtailor seeks an experienced digital analytics professional in North Carolina to drive data-driven decisions across digital products and customer journeys. You will collaborate with product teams, build dashboards, and lead experiments to optimize engagement.

Eight+ years in digital analytics, Adobe Analytics, and strong SQL and Tableau skills are required. You will translate business needs into analytics projects, tell data stories to stakeholders, and advocate data-driven improvements.

Qualifications

• Eight+ years in digital analytics
• Deep Adobe Analytics expertise
• Strong SQL and Tableau skills
• Ability to translate business needs into analytics projects
• Storytelling to stakeholders with data-driven insights

Responsibilities

• Collaborate with digital product teams and stakeholders to understand business strategies, needs, and challenges.
• Own and manage recurring analytical requests and reporting processes with high quality and timely delivery.
• Develop, maintain, and deliver dashboards, visualizations, and presentations for senior management.
• Design, execute, and analyze digital experiments (A/B, multivariate) to validate hypotheses and drive business results.
• Stay updated with industry trends in data analytics and digital experiences.

Skills

Data storytelling

Stakeholder management

Communication

Independent work

Education

Undergraduate degree or equivalent

Tools

Adobe Analytics

SQL

Tableau

Python

AWS

Redshift

Job description

Jobtailor seeks an experienced digital analytics professional in North Carolina to drive data-driven decisions across digital products and customer journeys. You will collaborate with product teams, build dashboards, and lead experiments to optimize engagement.

Eight+ years in digital analytics, Adobe Analytics, and strong SQL and Tableau skills are required. You will translate business needs into analytics projects, tell data stories to stakeholders, and advocate data-driven improvements.