Senior Digital Analytics Lead — Conversion & Insights

Jobtailor

Utah

On-site

USD 90,000 - 130,000

Full time

14 days+

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Job summary

Jobtailor is seeking an experienced Digital Analytics Lead to drive insights across acquisition, engagement, and conversion for B2B SaaS initiatives. You will define KPIs, models, and measurement strategies to influence business performance.

Collaborate with Marketing, Web, BI, and product teams. Lead first‑party data initiatives, support experimentation, and deliver strategic recommendations through data storytelling, with strong SQL and AI tooling.

Qualifications

Bachelor’s degree in Analytics, Marketing, Business, Statistics, Economics, Information Systems, or related field.
5+ years of experience in digital analytics, marketing analytics, web analytics, or related roles with strategic impact.
Deep experience with web analytics platforms such as Adobe Analytics, Google Analytics, or similar enterprise tools.
Strong experience analyzing digital funnels, customer journeys, lead behavior, and conversion performance in B2B SaaS or digital-first environments.
Demonstrated ability to influence business decisions and provide strategic recommendations through data-driven insights and storytelling.
Experience developing scalable measurement frameworks, attribution approaches, and first-party data strategies.
Strong understanding of digital tracking methodologies, customer behavior analytics, and marketing performance measurement.
Experience leading analytical support for experimentation, optimization, or digital testing initiatives.
Ability to operate independently and navigate ambiguity while managing multiple strategic priorities in a fast-paced environment.
Strong stakeholder management and communication skills with experience partnering cross-functionally and presenting insights to senior leaders.
Proficiency in AI, SQL, Excel, and BI/reporting platforms with the ability to independently analyze and synthesize large datasets.
Strong analytical rigor, intellectual curiosity, and ability to proactively identify opportunities for optimization and business impact.

Responsibilities

Lead analysis of digital customer journeys across acquisition, engagement, and conversion funnels to identify optimization opportunities and influence business performance.
Partner cross-functionally with Marketing, Web, Demand Gen, Product Marketing, BI, and agency teams to define KPIs, measurement strategies, and success metrics for digital initiatives.
Support and evolve first-party data strategies, lead tracking, and digital measurement frameworks to improve visibility into customer behavior and marketing performance.
Deliver strategic insights and recommendations related to website performance, conversion behavior, customer engagement, and digital experience optimization.
Support experimentation and testing initiatives across landing pages, chatbot experiences, messaging, and digital optimization programs.
Help define measurement approaches and testing frameworks related to AI-driven search behavior, AI Overviews (AIO), LLM impacts, and evolving organic discovery trends.
Monitor shifts in digital acquisition behavior and recommend strategies to improve visibility, engagement, and conversion performance in an increasingly AI-driven marketing environment.
Partner with BI teams to improve data quality, scalable reporting capabilities, and self-service analytics solutions.
Support strategic planning, quarterly business reviews, and executive discussions through analytical storytelling and actionable business insights.
Operate independently in ambiguous environments, proactively identifying opportunities, risks, and emerging trends across digital analytics and customer behavior.