Senior Digital Analytics Lead – AI-Driven UX Insights

NU National University; California (MO); Hybrid; USD 62,579 - 84,480; Full time

Benefits offered by this job

Comprehensive well-being coverage

Competitive rewards package

Job summary

NU National University is looking for a Senior Digital Analyst to enhance data tracking and reporting across digital products and marketing. This remote role involves collaborating closely with UX, Marketing, and Web Development teams to connect behavioral data and campaign performance.

The ideal candidate should hold a Bachelor's degree and have 5–8+ years of experience in digital analytics, particularly with GA4. The position offers a comprehensive rewards package and is committed to equal opportunity for all applicants.

Qualifications

• 5–8+ years of experience in digital analytics, focusing on UX and product.
• Strong hands-on experience with GA4 and event tracking.
• Ability to translate complex data into actionable insights.

Responsibilities

• Analyze user behavior and engagement across digital platforms.
• Define and maintain conversion tracking and measurement standards.
• Drive insights generation and performance optimization.

Skills

GA4 event tracking

Behavioral analytics tools

Dashboard creation (Looker, Tableau)

Understanding of tagging frameworks

Cross-functional leadership

Education

Bachelor’s degree in computer science or related field

Tools

Salesforce

FullStory

Power BI

Job description

NU National University is looking for a Senior Digital Analyst to enhance data tracking and reporting across digital products and marketing. This remote role involves collaborating closely with UX, Marketing, and Web Development teams to connect behavioral data and campaign performance.

The ideal candidate should hold a Bachelor's degree and have 5–8+ years of experience in digital analytics, particularly with GA4. The position offers a comprehensive rewards package and is committed to equal opportunity for all applicants.