Senior Digital Analyst

NU National University; California (MO); Hybrid; USD 62,579 - 84,480; Full time

Benefits offered by this job

Comprehensive well-being coverage

Competitive rewards package

Job summary

NU National University is looking for a Senior Digital Analyst to enhance data tracking and reporting across digital products and marketing. This remote role involves collaborating closely with UX, Marketing, and Web Development teams to connect behavioral data and campaign performance.

The ideal candidate should hold a Bachelor's degree and have 5–8+ years of experience in digital analytics, particularly with GA4. The position offers a comprehensive rewards package and is committed to equal opportunity for all applicants.

Qualifications

• 5–8+ years of experience in digital analytics, focusing on UX and product.
• Strong hands-on experience with GA4 and event tracking.
• Ability to translate complex data into actionable insights.

Responsibilities

• Analyze user behavior and engagement across digital platforms.
• Define and maintain conversion tracking and measurement standards.
• Drive insights generation and performance optimization.

Skills

GA4 event tracking

Behavioral analytics tools

Dashboard creation (Looker, Tableau)

Understanding of tagging frameworks

Cross-functional leadership

Education

Bachelor’s degree in computer science or related field

Tools

Salesforce

FullStory

Power BI

Job description

Compensation

Annual Salary: $62,579.00 - $84,480.00

Position Summary

The Senior Digital Analyst is responsible for end‑to‑end tracking, measurement, and reporting across digital products, UX experiences, and marketing journeys. This role ensures data accuracy and delivers actionable insights across websites, user journeys, and campaign performance. Partnering closely with UX, Marketing, Enrollment, and Web Development teams, the analyst connects behavioral data (GA4, Full Story), CRM data, and journey performance to drive conversion, engagement, and lead outcomes.

Essential Functions

• Own end‑to‑end analysis across websites, digital products, campaigns, and user journeys.
• Analyze user behavior, engagement, and drop‑offs across all pages and experiences.
• Deliver full‑funnel visibility from campaign entry through conversion and lead/enrollment outcomes.
• Connect campaign performance with on‑site behavior and downstream results.
• Provide insights to improve usability, conversion, and overall journey effectiveness.

Tracking, Data Integrity & Measurement Strategy

• Own implementation and governance of tracking and measurement frameworks.
• Define and maintain event tracking, conversion tracking, and campaign tracking across all digital properties.
• Ensure data accuracy, consistency, and alignment across analytics platforms, CRM systems, and reporting tools.
• Establish KPIs, benchmarks, and scalable measurement frameworks across UX, product, and campaigns.
• Maintain tagging standards, data structures, and documentation to support reliable reporting.

Performance Reporting, Insights & AI Enablement

• Drive reporting, insights generation, and performance optimization across UX, product, and campaigns.
• Build and maintain dashboards covering UX, product, campaign, and full‑funnel performance.
• Deliver regular and ad‑hoc insights with clear, actionable recommendations.
• Support optimization and experimentation efforts through data‑driven analysis.
• Enable and support AI‑driven reporting and analytics, integrating behavioral, campaign, and performance data into scalable insights frameworks.

Requirements

Education & Experience

• Bachelor’s degree in computer science, design, human‑computer interaction, or a related field.
• 5–8+ years of experience in digital, web, or product analytics with a strong focus on UX, product, and full‑funnel performance.
• Strong hands‑on experience with GA4, including event tracking, funnel analysis, and performance reporting.
• Experience with behavioral analytics tools (e.g., FullStory or similar).

Competencies / Technical / Functional Skills

• Implementing and managing event tracking, conversion tracking, and campaign tracking across digital properties.
• Understanding of tagging frameworks and data layers for accurate, scalable measurement.
• Delivering full‑funnel reporting, connecting campaign performance, on‑site behavior, and downstream conversion/leads.
• Building and maintaining dashboards (Looker Studio, Tableau, Power BI).
• Familiarity with CRM systems (e.g., Salesforce) and lead flows, attribution, and data alignment.
• Translating complex data into actionable insights and recommendations.
• Experience with AI‑driven reporting and advanced analytics.
• Strong performance orientation and ability to define KPIs.
• Human‑centered design and journey mapping foundation.
• Operationalize experience strategy, linking insights to initiatives across web, CRM, enrollment, and digital product touchpoints.
• Influence and cross‑functional leadership without formal authority.

Location & Travel

Remote, USA – up to 10% travel.

Benefits

Benefits include comprehensive well‑being coverage and a competitive rewards package. For full details, visit the benefits page.

Equal Opportunity Employer

National University is a proud equal‑opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other protected classification. All qualified applicants will receive equal consideration for employment.