Digital Marketing Senior Associate: Content & Analytics Lead

Fannie Mae SB; Plano (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

A reputable financial services organization seeks a Digital Marketing Senior Associate to lead digital marketing initiatives. Responsibilities include developing strategies to enhance the customer journey, driving digital governance, and managing marketing technology applications. The role requires strong relationship management skills and 4-6 years of relevant experience. Candidates should possess a Bachelor's degree and expertise in tools like Google Analytics and Adobe Creative Cloud. Work is based in Plano, Texas, with full-time hours.

Qualifications

• 4 – 6 years of relevant work experience.
• Experience identifying measures of system performance.
• Ability to frame ideas as systems and analyze inputs and outputs.

Responsibilities

• Contributes to the development of digital content strategy.
• Partners with content strategists to review overall marketing strategies.
• Drives digital governance and processes.

Skills

Relationship Management skills

Learning and Training skills

Communication skills

Business Insight skills

Influencing skills

Performance Measurement skills

Education

Bachelor’s degree or equivalent

Tools

Bootstrap

Adobe Creative Cloud

Google Analytics

Tableau

Job description

A reputable financial services organization seeks a Digital Marketing Senior Associate to lead digital marketing initiatives. Responsibilities include developing strategies to enhance the customer journey, driving digital governance, and managing marketing technology applications. The role requires strong relationship management skills and 4-6 years of relevant experience. Candidates should possess a Bachelor's degree and expertise in tools like Google Analytics and Adobe Creative Cloud. Work is based in Plano, Texas, with full-time hours.