Senior Digital Analytics & Experimentation Lead

Maxwood Furniture; Charleston (SC); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k) matching

Dental Insurance

Employee Discount

Flexible Schedule

Flexible Spending Account

Health Insurance

Life Insurance

Vision Insurance

Paid Time Off

Job summary

Maxwood Furniture is seeking a Senior Digital Analyst to own measurement of the business online across four Shopify storefronts. You will lead the weekly insights meeting, define a unified data language, and ensure accurate conversion tracking across ads, platforms, and the data layer.

You’ll report to the VP of Digital Commerce & Experience and collaborate with merchandising, UX, CRM, BI, IT, and marketing. Ideal candidates bring 5+ years in analytics and a track record presenting to executives.

Qualifications

• 5+ years in digital or web analytics with growing ownership of measurement
• Hands-on GA4 and Google Tag Manager experience at implementation depth
• Experience owning an experimentation program from hypothesis through read-out
• Comfort with SQL and working directly in a data warehouse
• Experience with Shopify or a comparable ecommerce platform
• A track record of presenting analysis to senior leadership
• A quantitative background: statistics, mathematics, economics, engineering, or similar

Responsibilities

• Build and own the weekly digital insights readout: assemble the analysis, write the commentary, and run the meeting
• Own GA4 property architecture, Google Tag Manager, the data layer, and event taxonomy across all four storefronts
• Own conversion tracking accuracy across Google Ads, Meta, TikTok, Klaviyo, and Shopify, including validation after every theme and app deployment
• Define and maintain the shared definition set so the whole company reads the same numbers the same way
• Design experiments end to end: hypothesis, sample size, run length, significance, and honest read-outs
• Maintain a documented library of tests, results, and what we learned so the same idea isn't tested twice
• Build validation and alerting so tracking breaks get caught in hours rather than discovered weeks later
• Instrument new brand and category launches from day one, including our upcoming product launchs
• Report on site speed and Core Web Vitals, and translate performance data into commercial impact
• Partner with Business Intelligence on customer, cohort, and lifetime value analysis
• Partner with Advertising on paid measurement, where you own site-side instrumentation and they own media attribution
• Partner with Data Engineering through our ERP implementation to make sure commerce data reconciles across systems

Skills

Digital analytics

GA4

Google Tag Manager

SQL

Experimentation

Data warehouse

Shopify tracking

Leadership presentation

Tools

BigQuery

Looker Studio

Job description

Maxwood Furniture is seeking a Senior Digital Analyst to own measurement of the business online across four Shopify storefronts. You will lead the weekly insights meeting, define a unified data language, and ensure accurate conversion tracking across ads, platforms, and the data layer.

You’ll report to the VP of Digital Commerce & Experience and collaborate with merchandising, UX, CRM, BI, IT, and marketing. Ideal candidates bring 5+ years in analytics and a track record presenting to executives.