Senior eCommerce Insights & Optimization Lead

B&H Photo Video; New York (NY); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Competitive salaries

401K plan

Employee discounts

Job summary

B&H Photo Video, based in New York City, seeks a Senior eCommerce Data Analyst to drive data‑driven decisions for its digital storefront. You will partner with Web, Marketing, Product, and Leadership to define KPIs, uncover insights, and influence strategy across the customer journey.

The role focuses on site performance, customer behavior, and business impact, with hands‑on analysis, dashboard development, GA4 tracking, and ongoing A/B testing to optimize conversion and revenue.

Qualifications

• 5–7+ years of experience in eCommerce, digital, or marketing analytics.
• Strong SQL skills for working with large/complex datasets.
• Experience with BI/visualization tools (Tableau, Power BI, Looker, MicroStrategy).
• Experience with data visualization, dashboards, and communicating insights effectively.
• Hands-on experience with GA4 tracking and funnel analysis.
• Strong experience with A/B testing and experimentation frameworks.
• Deep understanding of eCommerce metrics (conversion rate, AOV, LTV, retention).
• Experience working with cross-functional stakeholders and influencing decisions.
• Excellent communication and analytical skills.
• This role is based on-site at our New York City office (440 9th Ave). Remote work is not available.

Responsibilities

• Analyze site performance, customer behavior, and conversion funnels to identify opportunities for growth and optimization.
• Conduct deep-dive analyses to inform decisions across traffic quality, engagement, retention, and purchase behavior.
• Deliver actionable insights to improve conversion rate, customer experience, and revenue.
• Own eCommerce analytics roadmap, align measurement priorities with business goals, and standardize KPIs.
• Lead measurement strategy across the digital experience with scalable tracking across platforms (GA4).
• Build and maintain dashboards and reporting frameworks to track business performance.
• Translate complex data into clear, actionable insights for stakeholders and senior leadership.
• Enable self-service analytics across teams by providing accessible tools and reporting.
• Partner with Marketing, CRM, Product, and Web teams to measure performance across acquisition, engagement, and retention.
• Support segmentation and audience analysis to improve personalization and targeting.
• Translate business needs into analytical frameworks and deliverables.
• Lead and support A/B testing initiatives across the website and marketing channels.
• Develop hypotheses, design tests, and analyze results to inform decisions.
• Collaborate with data systems (data warehouse, PIM, CRM) to ensure data accessibility and quality.

Skills

SQL

A/B testing

Data visualization

Cross-functional collaboration

Communication

Education

BA/BS in quantitative field

Tools

Tableau

Power BI

Looker

MicroStrategy

GA4

Job description

B&H Photo Video, based in New York City, seeks a Senior eCommerce Data Analyst to drive data‑driven decisions for its digital storefront. You will partner with Web, Marketing, Product, and Leadership to define KPIs, uncover insights, and influence strategy across the customer journey.

The role focuses on site performance, customer behavior, and business impact, with hands‑on analysis, dashboard development, GA4 tracking, and ongoing A/B testing to optimize conversion and revenue.