Senior Digital Analytics Architect

Flagstar Bank

Michigan

On-site

USD 113,000 - 186,000

Full time

9 days ago

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Job summary

Flagstar Bank is seeking a Sr. Manager of Digital Analytics to own the measurement infrastructure across web and mobile apps and marketing channels.

You will govern tagging, instrumentation, and analytics platforms while partnering with engineering, marketing, and privacy teams to ensure accurate, actionable insights for digital performance decisions. The role requires senior-level expertise in tag management, data governance, and cross-channel attribution, with the ability to translate

Qualifications

Bachelor-level degree in Marketing, Statistics, Data Science, Computer Science, Information Systems, or related field.
8+ years of hands-on digital analytics/measurement experience within multi-channel environments.
Proven ownership of a tag management environment and data governance practices.

Responsibilities

Own digital measurement strategy for web and mobile apps and governance across touchpoints.
Partner with Digital Experience and Marketing Analytics teams to integrate measurement into campaigns and reporting.
Develop and maintain KPIs, event taxonomy, and data standards across channels.
Define instrumentation requirements for new experiences and ensure measurement is built in from the start.
Produce dashboards/reports in BI tools and translate data into actionable insights.
Collaborate with developers to implement and validate data collection and tagging.