Senior Digital Ads Strategy Architect

Aquent; Westford (MA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Training programs

Job summary

Aquent is seeking a highly skilled digital strategist to lead integrated digital marketing initiatives for high-profile clients. You will craft strategic plans, guide multi-channel media execution, and mentor junior staff while driving measurable outcomes for education-focused partners.

The role emphasizes autonomy, collaboration with platform specialists, and ongoing optimization to exceed client goals. Bachelor’s degree and 2+ years in digital media planning required.

Qualifications

• Bachelor's degree required.
• 2+ years in digital media planning or digital marketing campaigns.
• Experience using data visualization and analytics tools.
• Direct experience with paid media platforms and/or DSPs.
• Strong oral and written communication for client and team audiences.
• Proven ability to analyze data trends and report on KPIs.
• Attention to detail and multitasking in a deadline-driven environment.
• Excellent communication and time management across multiple platforms.

Responsibilities

• Architect integrated digital strategies aligned with client goals.
• Design comprehensive media plans and budgets for clients.
• Oversee campaign execution and optimize performance with platform teams.
• Provide monthly and ad-hoc reporting and analytics to clients.
• Identify trends from data and translate insights into actions.
• Maintain strong client relationships through strategy calls.

Skills

Digital media planning

Data analytics

Campaign performance

Client communication

Strategic thinking

Education

Bachelor's degree

Tools

Google Analytics

Tableau

Excel

Job description

Aquent is seeking a highly skilled digital strategist to lead integrated digital marketing initiatives for high-profile clients. You will craft strategic plans, guide multi-channel media execution, and mentor junior staff while driving measurable outcomes for education-focused partners.

The role emphasizes autonomy, collaboration with platform specialists, and ongoing optimization to exceed client goals. Bachelor’s degree and 2+ years in digital media planning required.