Senior Digital Strategy Lead — Multichannel Campaigns

Carnegie Dartlet; Carnegie (Allegheny County); On-site; USD 70,000 - 100,000; Full time

Job summary

A leading higher education marketing firm in the United States seeks a Senior Digital Strategist to oversee the execution of digital media campaigns. The ideal candidate will have 2+ years of experience in digital marketing, strong analytical skills using tools like Google Analytics, and a Bachelor’s degree in Marketing or Advertising. This role involves collaboration with clients and internal teams to achieve campaign goals and requires excellent communication skills. The company values innovation and equal opportunity in the workplace.

Qualifications

• 2+ years of experience with digital media planning and execution of digital marketing campaigns.
• Experience using data visualization tools like Google Analytics and Google Looker Studio.
• Direct experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and/or Google Display & Video 360.

Responsibilities

• Plan and oversee paid search, display, streaming, and paid social media campaigns.
• Prepare strategic, multichannel media plans/budgets for clients.
• Provide monthly and ad-hoc reporting and analysis for clients.

Skills

Oral and written communication skills

Data trend analysis

Attention to detail

Problem-solving skills

Time management

Education

Bachelor’s degree in Marketing/Advertising

Tools

Google Analytics

Asana

Google Looker Studio

Google Ads

Meta Ads Manager

Job description

A leading higher education marketing firm in the United States seeks a Senior Digital Strategist to oversee the execution of digital media campaigns. The ideal candidate will have 2+ years of experience in digital marketing, strong analytical skills using tools like Google Analytics, and a Bachelor’s degree in Marketing or Advertising. This role involves collaboration with clients and internal teams to achieve campaign goals and requires excellent communication skills. The company values innovation and equal opportunity in the workplace.