Senior Digital Strategy Lead

Carnegie; United States; Remote; USD 80,000 - 110,000; Full time

Job summary

A higher education marketing agency is looking for a Senior Digital Strategist to lead integrated digital strategies for their clients. The role requires overseeing campaign execution, conducting data analysis, and fostering strong client relationships. Ideal candidates will have 5+ years of experience in digital media planning, strong communication skills, and the ability to manage multiple projects effectively in a remote environment.

Qualifications

• Clear oral and written communication skills.
• Experience analyzing and reporting on digital marketing data trends.
• Excellent multitasking ability in a deadline-driven environment.
• Experience with project management software like Asana.
• Demonstrated problem-solving skills, working independently.
• Effective communication and time management skills for remote work.
• Ability to work at a computer for prolonged periods.

Responsibilities

• Strategic planning and oversight of integrated digital strategies.
• Prepare multichannel media plans and budgets for clients.
• Oversee execution of clients’ campaigns and optimize them.
• Provide in-depth monthly and ad-hoc reporting and analysis.
• Analyze data to identify trends and make recommendations.
• Conduct monthly strategy calls with clients to foster relationships.
• Stay updated on digital trends and industry news.
• Contribute ideas for process improvements and client satisfaction.
• Supervise accounts led by junior strategists.
• Assist in onboarding and training new team members.

Skills

Communication skills

Data analysis

Attention to detail

Problem-solving skills

Time management

Education

Bachelor’s degree in Marketing/Advertising

Tools

Google Analytics

Google Looker Studio

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Asana

Job description

A higher education marketing agency is looking for a Senior Digital Strategist to lead integrated digital strategies for their clients. The role requires overseeing campaign execution, conducting data analysis, and fostering strong client relationships. Ideal candidates will have 5+ years of experience in digital media planning, strong communication skills, and the ability to manage multiple projects effectively in a remote environment.