Senior Digital Adoption & Engagement Strategist

Caterpillar Inc.; Chicago (IL); Hybrid; USD 128,000 - 193,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Paid time off

Health Savings Account (HSA)

Tuition Reimbursement

Job summary

Caterpillar Inc. is seeking a Senior Digital Engagement Consultant to lead adoption and engagement for our condition monitoring digital solutions.

This role blends strategy, analysis, marketing, and relationship building to translate product capabilities into measurable business impact across a global dealer network and customer base. You will partner with digital product teams and regional groups to accelerate adoption, drive engagement, and scale impact, turning digital innovation into

Qualifications

• Experience promoting digital product adoption across dealer networks or similar audiences.
• Ability to translate product capabilities into measurable business impact.
• Strong collaboration with product, marketing, and field teams.

Responsibilities

• Develop end-to-end engagement strategies aligned to product releases and regional priorities.
• Analyze product usage and feedback to drive data-informed adoption decisions.
• Create targeted messaging and campaigns to promote product value and drive dealer action.
• Build partnerships across regional teams, dealers and product partners to scale impact.

Skills

Effectiveness Measurement

Relationship Management

Influencing

Effective Communication

Strategic Thinking

Job description

Caterpillar Inc. is seeking a Senior Digital Engagement Consultant to lead adoption and engagement for our condition monitoring digital solutions.

This role blends strategy, analysis, marketing, and relationship building to translate product capabilities into measurable business impact across a global dealer network and customer base. You will partner with digital product teams and regional groups to accelerate adoption, drive engagement, and scale impact, turning digital innovation into