Programmatic Activation Lead (Hybrid)

Omnicom Media US; New York (NY); Hybrid; USD 50,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Healthcare FSA

Dependent Care FSA

Vacation days

Sick days

Personal days

Paid parental leave

Paid medical leave

STD/LTD insurance

Job summary

Omnicom Media in New York seeks a Manager, Digital to drive cutting-edge programmatic campaigns across DSPs, translating client goals into measurable objectives.

You will lead the activation team, supervise budgets, and collaborate with Strategy to optimize performance while leveraging BI tools to uncover insights. This hybrid role requires strong data skills and client‑facing experience.

Qualifications

• 3+ years of experience in digital programmatic buying with hands-on DSP experience.
• Experience leading a small activation team and managing multiple priorities.
• Experience collaborating with cross-functional teams and client-facing interactions.
• Strong Excel skills and ability to coach others in shortcuts.

Responsibilities

• Ensure the Digital Planning & Optimization Process is applied across programmatic and direct buying.
• Oversee day-to-day operations of the activation team and budget management.
• Provide inputs on campaign design and success metrics; coordinate with Strategy and clients.
• Guide vendors and internal teams with BI tools and new data sources.

Skills

Digital programmatic buying

Team leadership

Client-facing communication

Data interpretation

Tools

Amazon DSP

The Trade Desk

DV360

Job description

Omnicom Media in New York seeks a Manager, Digital to drive cutting-edge programmatic campaigns across DSPs, translating client goals into measurable objectives.

You will lead the activation team, supervise budgets, and collaborate with Strategy to optimize performance while leveraging BI tools to uncover insights. This hybrid role requires strong data skills and client‑facing experience.