Senior Digital Account Manager

NorthWing Digital; Hopkins (MN); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

NorthWing Digital is a dynamic and innovative digital marketing agency based in the Twin Cities area, seeking a Senior Digital Account Manager to drive strategy and client success. You will serve as a trusted advisor to clients, translating business objectives into digital initiatives and measurable results, while guiding account teams and aligning cross-functional partners around priorities.

Reporting to the Vice President of Client Services, this role offers leadership opportunities,

Qualifications

• 5–7 years in digital marketing or agency account management.
• Proven ability to manage complex client relationships.
• Strong knowledge of SEO, paid media, web analytics and performance measurement.
• Experience leading client meetings and cross-functional teams.
• Bachelor's degree in Marketing, Business, Communications or related field.

Responsibilities

• Lead a portfolio of high-value client accounts and set strategic direction.
• Strengthen client relationships and coordinate with SEO, paid media, and analytics teams.
• Lead client meetings, strategy sessions, and quarterly business reviews.
• Translate client objectives into measurable digital strategies.
• Mentor and guide Digital Account Managers.
• Develop account growth plans and propose additional services.

Skills

Digital marketing

Client relationship management

Strategic planning

Cross-functional collaboration

Project management

Communication skills

Mentorship

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

SEO tools

CRM systems

Job description

NorthWing Digital is a dynamic and innovative digital marketing agency dedicated to helping others succeed. As our client base continues to grow, we're looking for a skilled and service-minded Senior Digital Account Manager to join our Client Services team. You will serve as a trusted advisor to clients, ensuring business objectives are translated into effective digital strategies and measurable results. Internally, this role will help guide account teams, strengthen processes, and ensure cross-functional teams remain aligned around client priorities.

This position is ideal for someone with strong digital marketing experience who is ready to take on greater strategic and leadership responsibilities while staying closely connected to the work. Reporting to the Vice President of Client Services, you'll be an integral part of our mission-driven team. NorthWing Digital's mission is We Help Others Succeed, supported by our core values:

• Be Curious
• Better Together
• Trust Through Transparency
• Lead a portfolio of high-value client accounts and serve as a primary strategic point of contact.
• Build and maintain strong, trusted relationships with key client stakeholders.
• Lead client meetings, strategy sessions, quarterly business reviews, and account planning activities.
• Develop a strong understanding of client businesses, objectives, audiences, challenges, and opportunities.
• Translate digital marketing performance into clear insights, recommendations, and next steps.
• Proactively identify and address client risks, challenges, and opportunities.
• Maintain strong levels of client satisfaction, retention, and engagement.
• Ensure client expectations, priorities, and business objectives are clearly communicated to internal teams.
• Partner with SEO, Paid Media, Web, Analytics, and other specialists to develop integrated digital strategies.
• Ensure digital initiatives are aligned with client objectives and performance goals.
• Monitor account performance and identify opportunities for optimization and improvement.
• Help clients understand performance data and its implications for their broader business.
• Stay current on digital marketing trends, technologies, and best practices.
• Bring strategic recommendations and new ideas to clients proactively.
• Provide day-to-day mentorship and guidance to Digital Account Managers.
• Help Account Managers prioritize work, manage client expectations, and navigate complex situations.
• Lead by example in client communication, strategic thinking, organization, and accountability.
• Support onboarding and training of new team members.
• Provide feedback and input related to performance, professional development, and career growth.
• Help establish and reinforce effective account management processes and best practices.
• Promote collaboration, accountability, and knowledge sharing across the Client Services team.

Position Summary

NorthWing Digital is a dynamic and innovative digital marketing agency dedicated to helping others succeed. As our client base continues to grow, we're looking for a skilled and service-minded Senior Digital Account Manager to join our Client Services team. You will serve as a trusted advisor to clients, ensuring business objectives are translated into effective digital strategies and measurable results. Internally, this role will help guide account teams, strengthen processes, and ensure cross-functional teams remain aligned around client priorities.

This position is ideal for someone with strong digital marketing experience who is ready to take on greater strategic and leadership responsibilities while staying closely connected to the work. Reporting to the Vice President of Client Services, you'll be an integral part of our mission-driven team. NorthWing Digital's mission is We Help Others Succeed, supported by our core values:

• Be Curious
• G.S.D. (Get "Stuff" Done)
• Better Together
• Trust Through Transparency

Key Responsibilities

Client Leadership & Account Management

• Lead a portfolio of high-value client accounts and serve as a primary strategic point of contact.
• Build and maintain strong, trusted relationships with key client stakeholders.
• Lead client meetings, strategy sessions, quarterly business reviews, and account planning activities.
• Develop a strong understanding of client businesses, objectives, audiences, challenges, and opportunities.
• Translate digital marketing performance into clear insights, recommendations, and next steps.
• Proactively identify and address client risks, challenges, and opportunities.
• Maintain strong levels of client satisfaction, retention, and engagement.
• Ensure client expectations, priorities, and business objectives are clearly communicated to internal teams.

Digital Strategy & Performance

• Partner with SEO, Paid Media, Web, Analytics, and other specialists to develop integrated digital strategies.
• Ensure digital initiatives are aligned with client objectives and performance goals.
• Monitor account performance and identify opportunities for optimization and improvement.
• Help clients understand performance data and its implications for their broader business.
• Stay current on digital marketing trends, technologies, and best practices.
• Bring strategic recommendations and new ideas to clients proactively.

Team Leadership & Mentorship

• Provide day-to-day mentorship and guidance to Digital Account Managers.
• Help Account Managers prioritize work, manage client expectations, and navigate complex situations.
• Lead by example in client communication, strategic thinking, organization, and accountability.
• Support onboarding and training of new team members.
• Provide feedback and input related to performance, professional development, and career growth.
• Help establish and reinforce effective account management processes and best practices.
• Promote collaboration, accountability, and knowledge sharing across the Client Services team.

Account Growth & Business Development

• Identify opportunities to expand client relationships based on business needs, performance, and strategic opportunities.
• Partner with internal teams to develop recommendations and proposals for additional services or initiatives.
• Contribute to account growth planning and revenue forecasting.
• Support new business opportunities, presentations, and strategic proposals as needed.
• Develop a strong understanding of client needs to uncover opportunities for NorthWing to provide additional value.

Cross-Functional Collaboration

• Coordinate effectively across internal teams to ensure client priorities, timelines, deliverables, and KPIs remain aligned.
• Facilitate communication between clients and internal subject matter experts.
• Identify operational or strategic challenges that may impact account performance and work collaboratively to resolve them.
• Contribute to improvements in Client Services processes, tools, and documentation.

Qualifications

Required

• 5-7 years of experience in digital marketing, agency account management, client strategy, or a related client-facing role.
• Experience managing complex client relationships and digital marketing initiatives.
• Strong understanding of digital marketing channels, including SEO, paid media/PPC, web, analytics, and performance measurement.
• Demonstrated ability to lead client meetings and communicate strategic recommendations.
• Experience working across multidisciplinary teams.
• Strong project management, organization, and prioritization skills.Excellent written and verbal communication skills.

Preferred

• Experience mentoring or informally leading team members.
• Experience with account growth, upselling, or business development.
• Experience developing strategic plans, QBRs, or client presentations.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Core Competencies

• Strategic Thinking: Connects digital marketing activities to broader client business objectives.
• Client Leadership: Builds trust and credibility with clients and confidently navigates complex relationships.
• Communication: Clearly communicates ideas, recommendations, expectations, and challenges.
• Accountability: Takes ownership of outcomes and follows through on commitments.
• Problem Solving: Anticipates challenges and develops practical solutions.
• Collaboration: Works effectively across teams and brings people together around shared objectives.
• Mentorship: Develops others through coaching, feedback, and support.
• Business Acumen: Understands client needs and identifies opportunities to create additional value.
• Adaptability: Effectively manages changing priorities in a fast-paced agency environment.

Work Environment

This is a hybrid position based in the Twin Cities metro area. The Senior Digital Account Manager is expected to work in the office three days per week, with the flexibility to work remotely on other days.

Let’s Build Something Great Together!

If you're a strategic, client-focused digital marketer ready to take the next step in your career—and want to be part of a team that values trust, growth, and results—NorthWing Digital could be your next home.