Digital Account Manager

Wilmington Design Company; Wilmington (NC); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

401K match available

Continuing education reimbursements

Generous vacation and PTO time

Work with a talented team

Latest software and tools

Laidback, fun, professional vibe

Job summary

Wilmington Design Company is seeking a Digital Account Manager in Wilmington, North Carolina, to enhance their digital marketing campaigns. The ideal candidate will have 1-2 years of agency experience, focusing on traffic acquisition and conversion optimization, and will directly communicate with clients. This full-time in-house position offers benefits like 401K matching, vacation time, and opportunities for continuing education. Join their award-winning team in a laid-back yet professional environment dedicated to personal growth and learning.

Qualifications

• 1-2 years of digital marketing experience in an agency environment.
• Familiarity with ongoing digital marketing campaigns, traffic acquisition, and conversion optimization.
• Experience in directly communicating with clients and executing strategies.

Responsibilities

• Manage client ad accounts and ensure adherence to best practices.
• Prepare reports and present results to clients.
• Develop strategies to meet the client's business objectives.
• Optimize campaign performance and establish benchmarks.

Skills

Digital Marketing Experience

Knowledge of the Meta Platform

Google Analytics

Email Marketing Platforms

SEO/SEM Best Practices

Project Management Tools

Google Ads

Tools

WordPress

Job description

Do you have a knack for digital marketing? We're looking for an energetic Digital Account Manager to amp up our diverse campaigns, focusing on driving traffic and fine-tuning conversions.

The ideal candidate is someone with 1-2 years of digital marketing experience who has worked in an agency environment and has been focusing on ongoing digital marketing campaigns, traffic acquisition, and conversion optimization. In this role, you'll be the main point of contact for our clients, steering the ship on strategies, planning, and implementing marketing moves that hit the clients' goals.

If you're eager to dive in and make an impact with our growing team, let's connect! We're excited to see the enthusiasm and fresh ideas you'll bring to the party.

Requirements

• Experience and a deep understanding of the Meta Platform, both paid and organic
• Experience with Google Analytics and Looker Studio
• Experience using email marketing platforms (MailChimp, Constant Contact, Campaign Monitor, etc.)
• Experience using WordPress
• Experience and understanding of SEO/SEM best practices and content marketing
• Experience using project management tools is a plus
• Experience with Google Ads and the various advertising methods within is a plus

Responsibilities

• Comfortable and confident working and communicating directly with clients
• Strategize, execute, and manage a variety of client ad accounts using best practices
• Demonstrate a deep understanding of various campaign objectives, targeting techniques, audience types, and ad creatives
• Prepare detailed reports and present results to clients and the digital marketing team
• Develop marketing strategies and marketing plans to support and achieve the client's business objectives
• Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future A/B tests
• Create great visuals, copy, and ads in various channels to help drive user actions to support client goals

The qualities we like

• A passion for the digital marketing business
• The ability to communicate, communicate, and... Over-communicate both internally and externally
• Thirst for client success
• Self-motivation with the ability to juggle multiple projects while managing priorities
• Ability to work effectively within a team environment
• Meticulous attention to detail
• Stay up-to-date with the latest trends and best practices in digital marketing
• Interest in professional and personal growth
• We don't expect you to match every criterion, but you should have solid experience and a firm technical background. You should also be self-driven to dive deeper into the evolving digital technologies, solutions, and platforms

Where you will work

Wilmington, North Carolina. This is a full-time in-house position to join our team in Wilmington, NC (We are not looking for freelancers or independent contractors, please.)

Benefits

• 401K match available
• Continuing education reimbursements
• Generous vacation and PTO time
• Work with a talented team
• Work with the latest software, top-of-the-line tools, and equipment
• Laidback, fun, professional vibe
• We were just named one of North Carolina's top Employers

About WDC

We are a well-established, award-winning Design, Web Development, and Growth Marketing firm located in beautiful Wilmington, North Carolina. We offer a full range of creative services, including graphic design, custom web development & programming, and, growth marketing services. We work with a variety of awesome clients from industries such as medical, banking, retail, real estate, home building, restaurant, financial, home furnishings, government, legal and more.

We have a laid-back, fun, and professional vibe, and we have been named one of North Carolina's top Employers. We provide our team with top-of-the-line hardware, tools, and resources. Our culture places value on learning and personal growth. In an ever-evolving industry, we favor experimentation over perfection but know when it's important to get it right. We have a small collaborative team. We are looking for motivated individuals who can work independently and collaboratively - who take "ownership" of their projects - and can become key contributors.