Senior Digital Account Manager

NorthWing Digital; Hopkins (MN); Hybride; USD 90 000 - 120 000; Plein temps

Résumé du poste

NorthWing Digital in the Twin Cities seeks a Senior Digital Account Manager to lead a high-value client portfolio, translate objectives into digital strategies, and guide account teams. You will build trusted relationships with stakeholders, drive quarterly business reviews, and collaborate with SEO, paid media, analytics, and web specialists to deliver measurable results.

This hybrid role combines strategic leadership with hands-on client work and mentoring of junior account managers to

Qualifications

• 5-7 years in digital marketing, agency account management or related client-facing role.
• Experience managing complex client relationships and digital marketing initiatives.
• Strong understanding of digital marketing channels (SEO, paid media, web, analytics).
• Demonstrated ability to lead client meetings and communicate strategic recommendations.
• Experience working across multidisciplinary teams.
• Strong project management, organization, and prioritization skills.
• Excellent written and verbal communication skills.

Responsabilités

• Lead a portfolio of high-value client accounts and serve as a primary strategic point of contact.
• Build and maintain strong, trusted relationships with key client stakeholders.
• Lead client meetings, strategy sessions, quarterly business reviews, and account planning activities.
• Develop a strong understanding of client businesses, objectives, audiences, challenges, and opportunities.
• Translate digital marketing performance into clear insights, recommendations, and next steps.
• Proactively identify and address client risks, challenges, and opportunities.
• Maintain client satisfaction, retention, and engagement.
• Ensure client expectations and priorities are communicated to internal teams.
• Partner with SEO, Paid Media, Web, Analytics, and other specialists to develop integrated digital strategies.
• Ensure initiatives align with client objectives and performance goals.
• Monitor account performance and identify opportunities for optimization.
• Help clients understand performance data and implications for their broader business.
• Stay current on digital marketing trends, technologies, and best practices.
• Bring strategic recommendations and new ideas to clients proactively.
• Provide day-to-day mentorship and guidance to Digital Account Managers.
• Help Account Managers prioritize work and manage client expectations.
• Lead by example in client communication, strategic thinking, organization, and accountability.
• Support onboarding and training of new team members.
• Provide feedback and input related to performance and career growth.
• Help establish and reinforce effective account management processes and best practices.
• Promote collaboration and knowledge sharing across the Client Services team.

Connaissances

5-7 yrs exp

Managing complex clients

Digital channels

Lead meetings

Cross-functional teams

Project management

Communication

Formation

Bachelor’s degree in Marketing, Business, Communications, or related field

Description du poste

NorthWing Digital is a dynamic and innovative digital marketing agency dedicated to helping others succeed. As our client base continues to grow, we’re looking for a skilled and service-minded Senior Digital Account Manager to join our Client Services team. You will serve as a trusted advisor to clients, ensuring business objectives are translated into effective digital strategies and measurable results. Internally, this role will help guide account teams, strengthen processes, and ensure cross-functional teams remain aligned around client priorities.

This position is ideal for someone with strong digital marketing experience who is ready to take on greater strategic and leadership responsibilities while staying closely connected to the work. Reporting to the Vice President of Client Services, you’ll be an integral part of our mission-driven team. NorthWing Digital’s mission is We Help Others Succeed, supported by our core values:

• Be Curious
• Better Together
• Trust Through Transparency

Key Responsibilities

• Lead a portfolio of high-value client accounts and serve as a primary strategic point of contact.
• Build and maintain strong, trusted relationships with key client stakeholders.
• Lead client meetings, strategy sessions, quarterly business reviews, and account planning activities.
• Develop a strong understanding of client businesses, objectives, audiences, challenges, and opportunities.
• Translate digital marketing performance into clear insights, recommendations, and next steps.
• Proactively identify and address client risks, challenges, and opportunities.
• Maintain strong levels of client satisfaction, retention, and engagement.
• Ensure client expectations, priorities, and business objectives are clearly communicated to internal teams.
• Partner with SEO, Paid Media, Web, Analytics, and other specialists to develop integrated digital strategies.
• Ensure digital initiatives are aligned with client objectives and performance goals.
• Monitor account performance and identify opportunities for optimization and improvement.
• Help clients understand performance data and its implications for their broader business.
• Stay current on digital marketing trends, technologies, and best practices.
• Bring strategic recommendations and new ideas to clients proactively.
• Provide day-to-day mentorship and guidance to Digital Account Managers.
• Help Account Managers prioritize work, manage client expectations, and navigate complex situations.
• Lead by example in client communication, strategic thinking, organization, and accountability.
• Support onboarding and training of new team members.
• Provide feedback and input related to performance, professional development, and career growth.
• Help establish and reinforce effective account management processes and best practices.
• Promote collaboration, accountability, and knowledge sharing across the Client Services team.

Account Growth & Business Development

• Identify opportunities to expand client relationships based on business needs, performance, and strategic opportunities.
• Partner with internal teams to develop recommendations and proposals for additional services or initiatives.
• Contribute to account growth planning and revenue forecasting.
• Support new business opportunities, presentations, and strategic proposals as needed.
• Develop a strong understanding of client needs to uncover opportunities for NorthWing to provide additional value.

Cross-Functional Collaboration

• Coordinate effectively across internal teams to ensure client priorities, timelines, deliverables, and KPIs remain aligned.
• Facilitate communication between clients and internal subject matter experts.
• Identify operational or strategic challenges that may impact account performance and work collaboratively to resolve them.
• Contribute to improvements in Client Services processes, tools, and documentation.

Qualifications

Required

• 5-7 years of experience in digital marketing, agency account management, client strategy, or a related client-facing role.
• Experience managing complex client relationships and digital marketing initiatives.
• Strong understanding of digital marketing channels, including SEO, paid media/PPC, web, analytics, and performance measurement.
• Demonstrated ability to lead client meetings and communicate strategic recommendations.
• Experience working across multidisciplinary teams.
• Strong project management, organization, and prioritization skills.
• Excellent written and verbal communication skills.

Preferred

• Experience mentoring or informally leading team members.
• Experience with account growth, upselling, or business development.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Core Competencies

The successful candidate will demonstrate:

• Strategic Thinking: Connects digital marketing activities to broader client business objectives.
• Client Leadership: Builds trust and credibility with clients and confidently navigates complex relationships.
• Communication: Clearly communicates ideas, recommendations, expectations, and challenges.
• Accountability: Takes ownership of outcomes and follows through on commitments.
• Problem Solving: Anticipates challenges and develops practical solutions.
• Collaboration: Works effectively across teams and brings people together around shared objectives.
• Mentorship: Develops others through coaching, feedback, and support.
• Business Acumen: Understands client needs and identifies opportunities to create additional value.
• Adaptability: Effectively manages changing priorities in a fast-paced agency environment.

This is a hybrid position based in the Twin Cities metro area. The Senior Digital Account Manager is expected to work in the office three days per week, with the flexibility to work remotely on other days.

Let’s Build Something Great Together!

If you’re a strategic, client-focused digital marketer ready to take the next step in your career—and want to be part of a team that values trust, growth, and results—NorthWing Digital could be your next home.