Senior Digital Account Director

Wpromote; New York (NY); Remote; USD 130,000 - 165,000; Full time

Job summary

An established industry player seeks a Senior Account Director to drive client success in the digital marketing space. This critical role involves managing key client relationships, developing integrated marketing strategies, and leveraging extensive knowledge of digital channels to enhance client profitability. You will collaborate with diverse teams, ensuring innovative marketing solutions that meet client goals. Join a dynamic environment that values work-life balance and offers a remote-first culture, unlimited PTO, and comprehensive benefits. If you're passionate about digital marketing and eager to make an impact, this opportunity is perfect for you.

Benefits

Unlimited PTO

Flexible schedules

Work from anywhere options

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Insurance

Short Term Disability insurance

Annual Class Pass credits

Qualifications

• 6-8 years of experience in digital marketing across various channels.
• Strong analytical skills and strategic marketing abilities.

Responsibilities

• Manage client relationships and lead contact for all requests.
• Develop integrated marketing plans across multiple channels.
• Oversee account profitability and track agency hours.

Skills

Digital Marketing

Client Relationship Management

Project Management

Analytical Skills

Strategic Thinking

Multi-Channel Marketing

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Job description

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The Role
As a Senior Account Director, you will serve as a key relationship team member and partner with clients on both a strategic and tactical level. You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses. This position will also draw on strategy, including understanding of business and marketing objectives; measurement and analysis; and project management skills, including project definition, scope, and risk management.

Wpromote is looking for a Senior Account Director who will play a critical role in driving the growth, retention, and profitability of one of our largest clients in the entertainment and streaming industry. You will partner with clients both strategically and tactically, bringing extensive knowledge of digital marketing and media to the table. In this role, you’ll manage integrated marketing campaigns across Social Media, YouTube, Programmatic Media inclusive of Online Video and Display, among other channels, to meet client goals and drive revenue.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $130,000- $165,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).

• This position may be performed remotely, however, we are prioritizing candidates based in the New York City/Tri-State area for client needs.
• We have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
• This position is not eligible for immigration sponsorship.

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

You Will Be

• Managing the client relationship and act as the lead point of contact for all client requests
• Seeking opportunities to advance the client relationship and identify new business opportunities
• Developing a deep understanding of each client’s business, industry, and competition
• Proactively bringing strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamics
• Owning all aspects of the statement of work – including management of deliverables, drafting new versions during renewal periods and change orders when required
• Leading weekly client status calls, quarterly business reviews, and other client meetings
• Oversee the development of integrated marketing plans across multiple channels (Social, Programmatic, YouTube, etc)
• Interpreting results from various analytics sources to ensure client’s goals are being met and identify areas for improvement, familiarity with multi-touch attribution and media mix modeling a plus
• Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities
• Collaborating with Strategy, Creative, Media Channel, and Technology teams to develop and implement integrated marketing solutions
• Serving as quality control for all deliverables
• Overseeing account and specialist teams on a project and client basis

You Must Have

• 6-8 years experience marketing in digital channels – search (organic and paid), social, email
• Bachelor’s degree in Marketing, Communications, or related field
• Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc)
• Experience in successfully managing multiple enterprise-sized clients simultaneously with combined media budgets of >$80M
• The ability to work in a “team structure” that fosters collaboration
• An energetic attitude and be passionate about your career
• Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines
• Solid and proven ability to help lead a team

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries
• Transportation, Logistics, Supply Chain and Storage

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