Senior Developer Marketing Manager

Cloudera; Oregon; Hybrid; USD 134,000 - 160,000; Full time

Benefits offered by this job

Generous PTO policy

Flexible WFH Policy

Unplugged Days

Mental & Physical Wellness programs

Phone and Internet reimbursement

Job summary

Cloudera seeks a Senior Global Developer Marketing Manager to define, lead and orchestrate global developer marketing programs. This role connects developer relations with broader marketing engines to drive engagement, adoption and pipeline.

You will translate insights into actionable campaigns, ensure a unified brand voice across technical touchpoints, and collaborate across marketing teams to support execution of go-to-market programs across geos.

Qualifications

• Experience in persona-based demand generation and developer marketing, including cross-functional alignment.
• Ability to translate technical concepts into business value for marketing stakeholders.
• Strong analytical mindset with data-driven decision making.

Responsibilities

• Translate the developer relations strategy into an integrated marketing programs plan.
• Align initiatives with product marketing content, brand campaigns, demand generation, and field marketing.
• Create an ICP playbook for developer audience with clear goals and actions.
• Drive consistency and global scalability of developer programs across geos.
• Own developer acquisition initiatives and coordinate with Demand Gen for paid campaigns.

Skills

Cross-functional collaboration

Developer marketing

Strategic thinking

Communication

Marketing analytics

Tools

Tableau

SFDC

Job description

Business Area:

Marketing

Seniority Level:

Mid-Senior level

Job Description:

At Cloudera, we empower people to transform complex data into clear and actionable insights. With as much data under management as the hyperscalers, we're the preferred data partner for the top companies in almost every industry. Powered by the relentless innovation of the open source community, Cloudera advances digital transformation for the world’s largest enterprises.We are seeking a strategic and highly collaborative Senior Global Developer Marketing Manager to define, lead, and orchestrate our global developer marketing programs. This position sits at the intersection of marketing teams for cross-team collaboration in building an integrated marketing programs plan that drives engagement, preference, adoption and pipeline.

Your primary responsibility will be to act as the central architect connecting our developer marketing initiatives with broader marketing engines. You will translate developer community insights into actionable marketing strategies, design and execute high-impact cross-functional campaigns, and ensure a unified brand voice across all technical touchpoints. You will be the master orchestrator, collaborating across our diverse marketing teams to build and support execution of the overall go to marketing programs across all geos.

Primary Responsibilities

As a Senior Developer Marketing Manager, you will:Operationalize the Global Roadmap:Translate the developer relations strategy into an integrated marketing programs planStrategic Orchestration:Align developer marketing initiatives with product marketing content, brand campaigns, demand generation programs, and field marketing programs to maximize business impact.Create an ICP playbook for developer / practitioner audience with purpose, actions and goalsDrive consistency, repeatability, and compliance in developer programs, creating global scalability and adoption cross marketingServe as the program owner for developer acquisition initiatives, coordinating with Demand Gen to track the efficiency of paid campaigns and experimental acquisition channels.Program Management:Design, scale, and govern global developer programs that integrate seamlessly into global marketing funnels.Data Driven Analytics:Refine the developer persona framework with Marketing Operations to track and measure community metrics, health, and sentiment and guide decision making. Translate technical engagement metrics into business impact.Budget & ROI Governance:Prioritize and manage spend within budget allocation and align ROI against programs.Cross-Marketing Collaboration:Partner and collaborate across marketing to co-create campaign content and narratives, and developer-focused activations.Ensure that developer-focused content and programs are effectively leveraged in regional sales plays and field marketing campaigns.

Experience and Qualifications

We're excited about if you have:Experience:6+ years of experience in persona based demand generation and developer marketing, with at least 2 years in a strategic, cross-functional capacity.Cross-Functional Mastery:Proven track record of orchestrating complex programs across distinct marketing disciplines.Technical Literacy:Deep understanding of the developer persona, workflows, open-source dynamics, and modern software development landscapes.Communication Skills:Exceptional ability to translate deep technical concepts into high-level business value for marketing stakeholders, and vice versa.Strategic Execution:Demonstrated experience building community governance models, and engagement mix..Analytical Mindset:Proficiency with marketing analytics tools (Tableau, SFDC) to drive data-informed decision-making.This role is not eligible for immigration sponsorship.

Salary and Compensation

The anticipated annual base salary range for this position is:$134,000- 160,000Individual compensation within the published range is determined by the candidate's skills, experience, qualifications, and primary work location. In addition to base pay, sales roles are eligible for Cloudera's commission plan, while non-sales roles are eligible for the corporate incentive plan.

What you can expect from us:

All employees receive a comprehensive benefits package.

• Generous PTO Policy
• Support work life balance with
• Unplugged Days
• Flexible WFH Policy
• Mental & Physical Wellness programs
• Phone and Internet Reimbursement program
• Access to Continued Career Development
• Comprehensive Benefits and Competitive Packages
• Paid Volunteer Time
• Employee Resource Groups
• EEO/VEVRAA#LI-AW1#LI-Remote