Senior Developer Marketing Manager

Cloudera

Massachusetts

Hybrid

USD 134,000 - 160,000

Full time

6 days ago

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Benefits offered by this job

Generous PTO Policy

Unplugged Days

Flexible WFH Policy

Wellness programs

Phone and Internet Reimbursement

Continued Career Development

Comprehensive Benefits

Paid Volunteer Time

Employee Resource Groups

Job summary

Cloudera, based in the United States, seeks a Senior Global Developer Marketing Manager to define and orchestrate global developer marketing programs. You will translate developer insights into marketing strategies, design and execute cross-functional campaigns, and ensure a unified brand voice across all technical touchpoints.

You will collaborate across marketing teams to build and support execution of go-to-market programs across geos, aligning with product marketing and demand generation.

Qualifications

6+ years of experience in persona based demand generation and developer marketing.
2+ years in a strategic, cross-functional capacity.
Proven track record of orchestrating complex programs across marketing disciplines.
Deep understanding of the developer persona, workflows, open-source dynamics, and modern software development landscapes.
Exceptional ability to translate deep technical concepts into high-level business value for marketing stakeholders.
Proficiency with marketing analytics tools (Tableau, SFDC) to drive data-informed decision-making.
This role is not eligible for immigration sponsorship.

Responsibilities

Operationalize the Global Roadmap: Translate the developer relations strategy into an integrated marketing programs plan.
Strategic Orchestration: Align developer marketing initiatives with product marketing content, brand campaigns, demand generation programs, and field marketing programs to maximize business impact.
Create an ICP playbook for developer / practitioner audience with purpose, actions and goals.
Drive consistency, repeatability, and compliance in developer programs, creating global scalability and adoption cross marketing.
Serve as the program owner for developer acquisition initiatives, coordinating with Demand Gen to track the efficiency of paid campaigns and experimental acquisition channels.
Program Management: Design, scale, and govern global developer programs that integrate seamlessly into global marketing funnels.
Data Driven Analytics: Refine the developer persona framework with Marketing Operations to track and measure community metrics, health, and sentiment and guide decision making.
Budget & ROI Governance: Prioritize and manage spend within budget allocation and align ROI against programs.
Cross-Marketing Collaboration: Partner and collaborate across marketing to co-create campaign content and narratives, and developer-focused activations.
Ensure that developer-focused content and programs are effectively leveraged in regional sales plays and field marketing campaigns.

Skills

Demand generation

Developer marketing

Cross-functional

Technical literacy

Communication

Strategic execution

Analytics mindset

immigration sponsorship

Tools

Tableau

SFDC

Job description

Job Description

At Cloudera, we empower people to transform complex data into clear and actionable insights. With as much data under management as the hyperscalers, we're the preferred data partner for the top companies in almost every industry. Powered by the relentless innovation of the open source community, Cloudera advances digital transformation for the world’s largest enterprises.

Business Area

Marketing

Seniority Level

Mid-Senior level

Position Overview

We are seeking a strategic and highly collaborative Senior Global Developer Marketing Manager to define, lead, and orchestrate our global developer marketing programs. This position sits at the intersection of marketing teams for cross-team collaboration in building an integrated marketing programs plan that drives engagement, preference, adoption and pipeline.

Your primary responsibility will be to act as the central architect connecting our developer marketing initiatives with broader marketing engines. You will translate developer community insights into actionable marketing strategies, design and execute high-impact cross-functional campaigns, and ensure a unified brand voice across all technical touchpoints. You will be the master orchestrator, collaborating across our diverse marketing teams to build and support execution of the overall go to marketing programs across all geos.

Key Responsibilities

Operationalize the Global Roadmap: Translate the developer relations strategy into an integrated marketing programs plan
Strategic Orchestration:
- Align developer marketing initiatives with product marketing content, brand campaigns, demand generation programs, and field marketing programs to maximize business impact.
- Create an ICP playbook for developer / practitioner audience with purpose, actions and goals
- Drive consistency, repeatability, and compliance in developer programs, creating global scalability and adoption cross marketing
- Serve as the program owner for developer acquisition initiatives, coordinating with Demand Gen to track the efficiency of paid campaigns and experimental acquisition channels.
- Program Management: Design, scale, and govern global developer programs that integrate seamlessly into global marketing funnels.
- Data Driven Analytics: Refine the developer persona framework with Marketing Operations to track and measure community metrics, health, and sentiment and guide decision making. Translate technical engagement metrics into business impact.
- Budget & ROI Governance: Prioritize and manage spend within budget allocation and align ROI against programs.
- Cross-Marketing Collaboration: Partner and collaborate across marketing to co-create campaign content and narratives, and developer-focused activations.
- Ensure that developer-focused content and programs are effectively leveraged in regional sales plays and field marketing campaigns.

We're excited about if you have:

Experience: 6+ years of experience in persona based demand generation and developer marketing, with at least 2 years in a strategic, cross-functional capacity.
Cross-Functional Mastery: Proven track record of orchestrating complex programs across distinct marketing disciplines.
Technical Literacy: Deep understanding of the developer persona, workflows, open-source dynamics, and modern software development landscapes.
Communication Skills: Exceptional ability to translate deep technical concepts into high-level business value for marketing stakeholders, and vice versa.
Strategic Execution: Demonstrated experience building community governance models, and engagement mix..
Analytical Mindset: Proficiency with marketing analytics tools (Tableau, SFDC) to drive data-informed decision-making.
This role is not eligible for immigration sponsorship.

The anticipated annual base salary range for this position is

$134,000- 160,000

Individual compensation within the published range is determined by the candidate's skills, experience, qualifications, and primary work location. In addition to base pay, sales roles are eligible for Cloudera's commission plan, while non-sales roles are eligible for the corporate incentive plan. All employees receive a comprehensive benefits package.

What you can expect from us