Senior Deposit Retention & Engagement Lead

Citizens; West Conshohocken (PA); Presencial; USD 170.000 - 210.000; Jornada completa

Descripción de la vacante

Citizens is seeking a Sr. Product Partner to translate rate-led portfolio strategies into targeted retention and deepening plays across field and digital channels.

The role focuses on new money production, CD maturity, and retention journeys, partnering with Pricing, Analytics, Marketing, and Retail teams to drive measurable outcomes. The leader will design treatments, communications and banking experiences that improve retention and customer lifetime value, while ensuring regulatory and risk

Formación

• Bachelor's degree in Business, Finance, Economics, Marketing or related field.
• 8+ years of experience in product management, deposit strategy, portfolio management or related areas.
• Experience translating insights into field and digital execution strategies.
• Experience developing customer targeting, treatment or behavioral-nudge strategies.
• Experience partnering with Pricing, Product, Analytics, Marketing, Digital or Retail teams.

Responsabilidades

• Develop retention and deepening strategies for MMA and CD products aligned with portfolio and pricing directions.
• Manage CD maturity journeys, retention treatments and win-back strategies.
• Translate insights into actionable field plays with clear actions and success metrics.
• Collaborate with Analytics for targeting, triggers and opportunities.
• Define differentiated treatments based on customer value and channel preference.
• Lead cross-functional governance and performance reporting for retention initiatives.

Conocimientos

Analytical skills

Strategic thinking

Cross-functional leadership

Stakeholder management

Deposit products knowledge

Channel strategy

Educación

Bachelor's degree in Business, Finance, Economics, Marketing or related field

Descripción del empleo

Citizens is seeking a Sr. Product Partner to translate rate-led portfolio strategies into targeted retention and deepening plays across field and digital channels.

The role focuses on new money production, CD maturity, and retention journeys, partnering with Pricing, Analytics, Marketing, and Retail teams to drive measurable outcomes. The leader will design treatments, communications and banking experiences that improve retention and customer lifetime value, while ensuring regulatory and risk