Deposit, Sr. Product Partner

Citizens Financial; United States; On-site; USD 140,000 - 220,000; Full time

Job summary

Citizens Financial is seeking a Sr. Product Partner to lead retention and engagement for deposits, translating rate-led strategies into targeted plays across field and digital channels.

The role emphasizes new money production, CD maturity, and customer targeting to drive retention and deepening relationships. The incumbent will partner with Analytics, Pricing, Marketing, and Retail teams to design interventions, measure performance, and optimize channel mix while ensuring regulatory compliance

Qualifications

• Bachelor's degree in Business, Finance, Economics, Marketing or a related field.
• 8+ years of experience in product management, deposit strategy, portfolio management, customer engagement, marketing strategy, digital banking or a related discipline.
• Experience with deposit retention, CD maturity management, MMA or CD customer strategies, balance-consolidation plays or targeted deposit offers.
• Experience translating portfolio, pricing or customer insights into field and digital execution strategies.
• Experience developing customer targeting, treatment, communication or behavioral-nudge strategies.
• Experience partnering with Pricing, Product, Analytics, Marketing, Digital, Retail or relationship-management teams.
• Experience establishing performance measures and closed-loop reporting for customer treatments or sales programs.

Responsibilities

• Develop and manage targeted MMA and CD growth & retention plays aligned with portfolio and pricing direction and overall business new money and deposit targets.
• Lead CD maturity journeys, proactive retention treatments, balance-consolidation opportunities and win-back strategies.
• Identify priority customer groups based on maturities, balance movement, relationship depth, rate sensitivity and opportunity.
• Translate customer and portfolio insight into clear treatment strategies, channel actions and measurable business outcomes.
• Partner with Analytics to develop customer targeting, trigger and opportunity strategies for MMA and CD relationships.
• Define differentiated treatments based on customer value, relationship depth, maturity status, balance behavior and channel preference.
• Develop communications, behavioral nudges, offers and banker opportunities that support retention and relationship deepening.
• Establish testing and learning plans to improve targeting precision, treatment effectiveness and customer response.
• Translate MMA and CD opportunities into actionable field plays with clear customer rationale, recommended actions and success measures.
• Partner with the Product Director, Relationship Banking Strategy to incorporate priority opportunities into PCRM and Business Banking RM leads, coverage approaches and banker routines.
• Partner with Retail leaders on branch-supported maturity, retention and balance-consolidation opportunities.
• Gather field feedback and use conversion results to refine targeting, treatments and execution approaches.
• Partner with Digital and Customer Experience Delivery teams to improve MMA and CD sales, maturity and retention experiences.
• Define requirements for targeted placements, digital prompts, maturity choices, balance movement and fulfillment capabilities.
• Determine when opportunities should be handled digitally, through the field or through coordinated channel treatments.
• Connect digital engagement, customer response and banker follow-up through reusable lead and measurement capabilities.
• Develop scorecards covering CD renewal, total-deposit retention, MMA/CD sales, balance retention, treatment response and channel conversion.
• Establish closed-loop measurement across targeting, customer treatment, digital engagement, banker activity and retained balances.
• Present performance, risks, recommendations and delivery needs to senior leaders and cross-functional partners.
• Ensure retention and engagement strategies comply with regulatory, risk, customer-experience and operational requirements.

Skills

Analytical reasoning

Cross-functional leadership

Stakeholder management

Retention optimization

Deposits & MMA/CD knowledge

Education

Bachelor's degree in Business/Finance/Economics/Marketing

Job description

Sr. Product Partner, Deposit Retention & Engagement

Job Overview

This leadership role is responsible for translating rate-led portfolio and pricing strategies into targeted retention and deepening plays across field and digital channels. The Product Director will focus on new money production, CD maturity and retention journeys, customer targeting, banker engagement, digital enablement, communications and closed-loop performance management.

Key Responsibilities

Retention and Deepening Strategy

• Develop and manage targeted MMA and CD growth & retention plays aligned with portfolio and pricing direction and overall business new money and deposit targets.
• Lead CD maturity journeys, proactive retention treatments, balance-consolidation opportunities and win-back strategies.
• Identify priority customer groups based on maturities, balance movement, relationship depth, rate sensitivity and opportunity.
• Translate customer and portfolio insight into clear treatment strategies, channel actions and measurable business outcomes.

Customer Targeting and Treatment Design

• Partner with Analytics to develop customer targeting, trigger and opportunity strategies for MMA and CD relationships.
• Define differentiated treatments based on customer value, relationship depth, maturity status, balance behavior and channel preference.
• Develop communications, behavioral nudges, offers and banker opportunities that support retention and relationship deepening.
• Establish testing and learning plans to improve targeting precision, treatment effectiveness and customer response.

Field Engagement and Enablement

• Translate MMA and CD opportunities into actionable field plays with clear customer rationale, recommended actions and success measures.
• Partner with the Product Director, Relationship Banking Strategy to incorporate priority opportunities into PCRM and Business Banking RM leads, coverage approaches and banker routines.
• Partner with Retail leaders on branch-supported maturity, retention and balance-consolidation opportunities.
• Gather field feedback and use conversion results to refine targeting, treatments and execution approaches.

Digital Enablement and Experience

• Partner with Digital and Customer Experience Delivery teams to improve MMA and CD sales, maturity and retention experiences.
• Define requirements for targeted placements, digital prompts, maturity choices, balance movement and fulfillment capabilities.
• Determine when opportunities should be handled digitally, through the field or through coordinated channel treatments.
• Connect digital engagement, customer response and banker follow-up through reusable lead and measurement capabilities.

Performance Management and Governance

• Develop scorecards covering CD renewal, total-deposit retention, MMA/CD sales, balance retention, treatment response and channel conversion.
• Establish closed-loop measurement across targeting, customer treatment, digital engagement, banker activity and retained balances.
• Present performance, risks, recommendations and delivery needs to senior leaders and cross-functional partners.
• Ensure retention and engagement strategies comply with regulatory, risk, customer-experience and operational requirements.

Qualifications and Requirements

Education

Bachelor's degree in Business, Finance, Economics, Marketing or a related field.

Experience

• 8+ years of experience in product management, deposit strategy, portfolio management, customer engagement, marketing strategy, digital banking or a related discipline.
• Prior experience with deposit retention, CD maturity management, MMA or CD customer strategies, balance-consolidation plays or targeted deposit offers.
• Experience translating portfolio, pricing or customer insights into field and digital execution strategies.
• Experience developing customer targeting, treatment, communication or behavioral-nudge strategies.
• Experience partnering with Pricing, Product, Analytics, Marketing, Digital, Retail or relationship-management teams.
• Experience establishing performance measures and closed-loop reporting for customer treatments or sales programs.

Skills

• Strong analytical and commercial judgment with the ability to turn portfolio insights into practical customer and channel actions.
• Strong cross-functional leadership, communication and stakeholder-management skills.
• Ability to manage multiple retention and enablement workstreams and drive clarity across complex partner organizations.
• Working knowledge of consumer deposits, MMA/CD customer behavior, digital experiences and field sales processes.