Senior Demand Marketer — Review Sites Growth Lead

BambooHR LLC; Utah; Hybrid; USD 110,000 - 165,000; Full time

Benefits offered by this job

401k with company match

Generous leave policies

Paid vacation bonus

Health insurance

Headspace EAP

Job summary

BambooHR is seeking a Sr. Demand Marketer to lead the Review Sites program, defining strategy, executing plans, and optimizing performance to drive qualified pipeline.

You will partner with Performance Marketing, Product Marketing, Customer Marketing, Marketing Operations, and Sales to align priorities with revenue objectives and company OKRs. The role requires strong analytical skills, budgeting experience, and the ability to translate company goals into scalable marketing initiatives with

Qualifications

• 4+ years of experience in demand generation, performance marketing, digital marketing, channel marketing, lifecycle marketing, or a related B2B SaaS marketing discipline.
• Demonstrated experience developing channel strategies that support business objectives and deliver measurable pipeline or revenue impact.
• Experience independently owning a marketing program or channel with responsibility for strategy, planning, execution, optimization, and business results.
• Strong analytical skills with the ability to synthesize data from multiple systems and translate insights into strategic recommendations.
• Experience managing marketing budgets, forecasting investments, and optimizing spend based on performance and business priorities.
• Demonstrated ability to influence cross-functional stakeholders and drive alignment across multiple departments without direct authority.
• Experience managing external vendors and strategic partnerships, including business reviews and contract discussions.
• Advanced project management skills with the ability to prioritize competing initiatives while independently managing long-term strategic work.
• Excellent written, verbal, and presentation communication skills, including experience presenting recommendations to senior leadership.

Responsibilities

• Own the long-term strategy, roadmap, execution, and optimization of BambooHR's Review Sites marketing program.
• Develop annual and quarterly channel strategies that align with departmental priorities, revenue objectives, and company OKRs.
• Independently evaluate channel performance and identify strategic opportunities to increase pipeline, improve lead quality, and maximize marketing investment.
• Manage channel budget, investment strategy, forecasting, and resource allocation, making recommendations based on business performance and expected return.
• Serve as BambooHR's subject matter expert for Review Sites, identifying emerging trends, competitive opportunities, and evolving best practices that influence marketing strategy.
• Build and manage executive-level relationships with third-party review platform partners, leading business reviews, contract discussions, and long-term partnership planning.
• Design and lead experimentation strategies that improve conversion rates, customer engagement, pipeline contribution, and overall channel efficiency.
• Analyze performance across Salesforce, Marketo, GA4, Power BI, Integrate, platform reporting, and other marketing systems to uncover actionable insights and strategic recommendations.
• Influence cross-functional initiatives by partnering with Product Marketing, Marketing Operations, Revenue Operations, Sales, Customer Marketing, Customer Experience, FP&A, Procurement, and Legal to improve customer advocacy programs, attribution, campaign execution, and operational effectiveness.
• Present strategic recommendations, investment decisions, business cases, and performance insights to marketing leadership and cross-functional stakeholders.
• Establish scalable processes, documentation, reporting frameworks, and governance that improve operational efficiency and enable future channel growth.

Skills

Demand generation

Performance marketing

Channel marketing

Budget management

Analytics

Cross-functional collaboration

Product marketing alignment

Executive communication

Tools

Salesforce

Marketo

GA4

Power BI

Job description

BambooHR is seeking a Sr. Demand Marketer to lead the Review Sites program, defining strategy, executing plans, and optimizing performance to drive qualified pipeline.

You will partner with Performance Marketing, Product Marketing, Customer Marketing, Marketing Operations, and Sales to align priorities with revenue objectives and company OKRs. The role requires strong analytical skills, budgeting experience, and the ability to translate company goals into scalable marketing initiatives with