Head of Demand Generation

Jobtailor; New York (NY); Hybrid; USD 140,000 - 200,000; Full time

Job summary

Jobtailor in New York City is seeking a senior leader to own the demand generation strategy, manage a multi-channel pipeline, and drive revenue growth. You will lead ABM, paid and organic digital, events, webinars, partner marketing, BDRs, and other channels, coordinating with cross-functional teams to execute quarterly plans.

The role requires 7+ years in B2B demand generation, proven pipeline delivery, and 3+ years of people leadership.

Qualifications

• 7+ years in B2B demand generation.
• Proven experience delivering pipeline and revenue targets.
• 3+ years managing people.
• Experience marketing to financial services or cybersecurity is a plus.
• Hands-on fluency across ABM, paid and organic digital, events, and partner marketing.

Responsibilities

• Own demand generation strategy and pipeline targets by channel.
• Build and lead an integrated multi-channel demand plan across ABM, paid/organic digital, events, and partnerships.
• Collaborate with Content, Product Marketing, and Sales for campaigns and weekly execution.
• Coach and develop a team of marketing specialists.
• Partner with Sales on lead handoff, scoring, SLAs, and follow-up quality.
• Own the demand generation budget and defend ROI.

Skills

B2B Demand Generation

Pipeline Management

Team Leadership

Budget Management

ABM

Tools

CRM Integration

Marketing Automation

Analytics Platforms

Event Management Software

Digital Marketing Tools

Job description

• Own the demand generation strategy and pipeline number
• Set MQL, SQL, and pipeline targets by channel and deliver against them
• Build and lead an integrated, multi-channel demand plan across ABM, paid and organic digital, events, webinars, partner marketing, BDRs, and other channels
• Identify campaigns and collaborate with Content and Product Marketing on quarterly strategy plans and weekly execution
• Manage, coach, and develop a team of marketing specialists
• Own elements of the demand generation program and serve as onsite Marketing lead for local events
• Partner with Sales on lead handoff, scoring, SLAs, follow-up, and handoff quality
• Own the demand generation budget, allocate channel spend, defend ROI, and reallocate spend when needed
• Drive attribution and reporting, including multi-touch attribution, pipeline velocity, and CAC by channel or segment
• Report performance to the CMO, CRO, and board
• Run structured experiments across channels and segments to improve efficiency and conversion rates
• Partner with Marketing Ops on the demand-generation martech stack and CRM integration
• Track broader B2B demand-generation trends and introduce new channels, formats, and approaches
• Collaborate with Product Marketing, Content, Business Development, Operations, Sales, Partnerships, Customer Success, and RevOps

Requirements

• 7+ years in B2B demand generation
• Proven experience delivering pipeline and revenue targets
• 3+ years managing people
• Track record of developing specialists into strong independent operators
• Experience marketing to the financial services industry, preferably financial crime and compliance or cybersecurity
• Hands‑on fluency across ABM, paid and organic digital, field/virtual events and webinars, and partner marketing
• Experience developing local and global campaigns across the buying funnel
• Ability to build productive relationships with Marketing colleagues
• Ability to work closely with Sales with a focus on pipeline quality and revenue outcomes
• Track record of building scalable systems and processes
• Excellent written and verbal communication
• Comfort presenting results and plans to executive leadership and the board
• Strong budget management and prioritization skills
• Fluent English speaking, reading, and writing
• Ability to work onsite 2–3 days per week in a hybrid setup
• Willingness or ability to work in the United States
• No specific educational credential stated

Core Competencies

Demonstrates expertise in B2B demand generation strategies, pipeline management, and budget allocation while effectively leading and developing marketing teams. Proven ability to collaborate across departments and drive results through multi-channel campaigns and data-driven decision-making.

Highest-signal resume keywords

• B2B Demand Generation
• Pipeline Management
• Team Leadership
• Budget Management
• Account-Based Marketing (ABM)

ATS Optimization Keywords

Hard Skills

• Demand Generation Strategy
• Multi-Channel Campaign Development
• Pipeline Velocity Analysis
• Attribution Reporting
• Campaign Development
• Lead Scoring
• Marketing Technology Stack Management
• Data-Driven Decision Making
• Revenue Target Achievement
• Scalable Systems Development

Soft Skills

• Excellent Communication
• Relationship Building
• Coaching and Development
• Collaboration
• Presentation Skills

Industry Keywords

• Financial Services
• Financial Crime
• Compliance
• Cybersecurity
• B2B Marketing Trends

Tools & Technologies

• CRM Integration
• Marketing Automation Tools
• Analytics Platforms
• Event Management Software
• Digital Marketing Tools