Senior Demand Generation Marketing Manager

Prelude; Austin (TX); Hybrid; USD 100,000 - 160,000; Full time

Job summary

A rapidly growing life sciences technology company is seeking a Senior Demand Generation Marketing Manager to drive significant impact on their marketing efforts. In this hybrid role based in Austin, you will develop and execute a robust marketing strategy to enhance brand awareness and engagement across channels. Collaborating with cross-functional teams, you'll lead demand generation initiatives, leveraging your strong analytical and communication skills in a dynamic environment. Join a company dedicated to improving healthcare and enhancing research processes.

Benefits

Medical insurance

401(k)

Qualifications

• 3-7 years in demand generation within B2B SaaS.
• Proficiency in campaign management.
• Experience with content creation and SEO.

Responsibilities

• Develop a growth strategy to increase brand awareness.
• Lead demand generation activities across multiple channels.
• Manage an ad agency and optimize paid advertising.

Skills

Analytical skills

Curiosity

Creative problem solving

Communication

Education

Bachelor’s degree in Marketing or related field

Tools

HubSpot

Marketing automation tools

CRM systems

Job description

Senior Demand Generation Marketing Manager

Senior Demand Generation Marketing Manager

Prelude is a life sciences technology company dedicated to advancing modern complex clinical research with tailored eClinical solutions and unmatched customer service. Our goal is to simplify the research process from study build to closeout, empowering our partners to make the world safer and healthier by accelerating the development of new medicines and devices.

We are seeking a Senior Demand Generation Marketing Manager who is excited to drive major impact on a small, growing team. In this role, you will be pivotal in evolving our marketing function, helping to up-level our growth strategy, and executing cross-channel campaigns to engage and convert key animal and human health research prospects. Reporting to the Director of Marketing, you’ll have the opportunity to collaborate directly with sales, sales ops, customer success, and leaderships as you work to build brand awareness and grow demand.

This role is hybrid (Tuesday – Thursday in office) and is located in Austin, Texas.

Primary Responsibilities

In this role, you will:

• Develop a scalable growth strategy to 10x brand awareness in a new market segment with strong product-market fit
• Lead all demand generation activities, including developing targeted campaigns and owning execution across channels (email, LinkedIn, ads, webinars, etc.)
• Manage an ad agency and ABM vendor to track and optimize paid advertising
• Build target lists, draft emails, and schedule campaigns in HubSpot to deliver tailored outreach to key prospect and customer audiences
• Develop social calendar to elevate our brand and engage prospects via LinkedIn
• Create and/or source content necessary to support your campaigns, including scoping content calendar, writing blogs, drafting social copy, and more
• Organize, promote, and lead virtual webinars, including planning topics, partnering internally to recruit participants, and executing on email outreach, webinar hosting, and attendee follow-up
• Track metrics, test content and messaging, and analyze campaign results to iterate and maximize ROI
• Work closely with cross-functional teams to deepen customer/market understanding and prioritize highest-impact projects to drive company goals
• Optimize SEO to increase website traffic through organic search, including consideration of LLMs as well as traditional search engines
• Thoughtfully leverage AI to expand team reach and efficiency while maintaining brand positioning, tone of voice, and content accuracy

Skills & Experience

The following represent the skills and experience our ideal candidate possesses. We encourage candidates to apply, even if they do not fulfill all the listed criteria.

• Bachelor’s degree or equivalent experience in Marketing, Business, Life Sciences, Information Technology, Analytics, or a related field
• 3-7 years of experience in a demand generation role within B2B SaaS, including proven track record of delivering measurable business impact
• Proficiency in creating, implementing, and iterating to improve demand generation strategies, content creation, and campaign management
• Excellent verbal and written communication skills, including the ability to create persuasive and engaging content tailored to the life sciences audience
• Familiarity with marketing automation tools, CRM systems, and analytics platforms
• Strong analytical skills with demonstrated experience translating qualitative and quantitative insights into data-driven decisions
• Curiosity, creative problem solving, and a strong ability to work through ambiguity to prioritize and manage time across a wide range of tasks
• Preference for experience in the life sciences industry and/or Clinical Data Management Systems
• Basic design proficiency in Canva or similar a plus

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

Referrals increase your chances of interviewing at Prelude by 2x

Inferred from the description for this job

Medical insurance

401(k)

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