Senior Demand Generation Manager

Recruiting From Scratch; San Francisco (CA); On-site; USD 180,000 - 210,000; Full time

Job summary

A high-growth, Y Combinator-backed B2B marketing analytics platform is seeking a Demand Generation Manager in San Francisco. This pivotal role involves orchestrating marketing campaigns across various channels while collaborating with multiple teams to drive customer engagement and revenue growth. Competitive salary with comprehensive benefits offered.

Benefits

Comprehensive health, dental, and vision insurance

401(k) retirement plan

Daily catered meals in the office

Relocation assistance available

Qualifications

• 5-10 years of experience in marketing, particularly in demand generation.
• Proven success in managing integrated marketing campaigns.
• Experience collaborating with sales and customer success teams.

Responsibilities

• Coordinate efforts across teams for cohesive demand generation campaigns.
• Manage HubSpot workflows and email campaigns.
• Plan and execute virtual and in-person marketing events.

Skills

Demand generation

Campaign management

Marketing operations

Event management

Analytical skills

Job description

Who is Recruiting from Scratch:

Recruiting from Scratch is a talent firm that focuses on placing the best candidate for our clients. Our team is 100% remote and we work with teams across North America, South America, and Europe to help them hire.

https://www.recruitingfromscratch.com/

Demand Generation Manager

• Location: San Francisco, CA
• Company Stage of Funding: Series A ($20M)
• Office Type: Onsite 5 Days a Week
• Salary: $180,000 - $210,000

Company Description

Our client is a high-growth, Y Combinator-backed B2B marketing analytics platform that recently secured $20M in Series A funding led by a top-tier venture capital firm. They've built a command center for revenue teams that provides unprecedented visibility into customer journeys and marketing performance. With 150+ B2B customers and rapidly expanding, they're positioned to become a category leader in their space.

What You Will Do

• Serve as the keystone of the marketing team, working alongside a soon-to-be-hired Sr. Digital Manager and additional marketing team members
• Coordinate and integrate efforts across multiple teams—ads agency, STO agency, content writers, influencer marketing agency, and SDRs—to create cohesive demand generation campaigns
• Manage HubSpot workflows, email campaigns, and LinkedIn Live broadcasts
• Collaborate with digital and SEO contractors to ensure paid and organic strategies align with campaign objectives
• Plan and execute both virtual and in-person events, including executive dinners and industry conference activations
• Create compelling thought leadership content about marketing analytics and ROI optimization
• Segment email databases and optimize customer journeys to determine the most effective nurture cadences
• Manage marketing spend/budgeting, track progress toward full-funnel metrics, and report campaign performance to stakeholders

Ideal Candidate Background

• 5-10 years of experience in marketing, with expertise in demand generation, campaigns, operations, or events
• Previous experience as Director of Demand Generation or in a similar campaign management role
• Track record of managing agencies and integrated marketing campaigns with measurable results
• Experience collaborating with sales and customer success teams to create full-lifecycle campaigns
• Strong organizational skills with the ability to manage multiple channels simultaneously
• Startup experience and comfort with fast-paced environments where prioritization is essential
• Enthusiasm for using analytics to inform marketing decisions across all channels

Preferred

• Experience in B2B SaaS marketing
• Early marketing hire at a seed or Series A startup
• Experience building and scaling marketing programs from the ground up
• Familiarity with marketing analytics platforms

Compensation and Benefits

• Competitive salary range: $180,000 - $210,000
• Comprehensive health, dental, and vision insurance
• 401(k) retirement plan
• Daily catered meals in the office
• Relocation assistance available for exceptional candidates
• Opportunity to build your personal brand while contributing to a high-growth company
• Be part of an early team at one of the fastest-growing startups in its category