Senior Demand Generation Manager

Rippling; San Francisco (CA); Hybrid; USD 111,000 - 195,000; Full time

Job summary

An established industry player is seeking a Senior Demand Generation Manager to lead innovative marketing campaigns that drive engagement and conversion. In this pivotal role, you will develop comprehensive strategies that encompass webinars, content, and paid advertising, ensuring a seamless journey from prospect engagement to customer acquisition. You will collaborate cross-functionally, leveraging your expertise to optimize campaign performance and uncover insights that fuel growth. This dynamic position offers the opportunity to make a significant impact in a fast-paced environment, where your contributions will directly influence the company's revenue trajectory.

Qualifications

• 6+ years of experience in demand generation in a B2B/SaaS environment.
• Proven track record of driving pipeline growth and campaign success.
• Strong analytical skills to optimize campaign performance.

Responsibilities

• Develop and execute demand generation campaigns across various channels.
• Collaborate with teams to nurture prospects and drive account activation.
• Analyze campaign performance to accelerate growth and optimize budgets.

Skills

Demand Generation

B2B Marketing

SaaS

Analytical Skills

Collaboration

Agility

Communication

Job description

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @ Rippling.com addresses.

About the role

As Rippling’s Senior Demand Generation Manager, you’ll link brand programs and performance, building campaigns that guide prospects from first engagement to revenue. You’ll craft full-funnel plans—webinars, content, nurture streams, ABM, and more—to drive engagement, conversion, and free trial activations.

Our GTM is hybrid: part sales-led, part self-serve free trial. You’ll own the programs that warm prospects and attract / convert trial users into customers.

The role is deeply cross-functional. Expect daily collaboration with brand, content, growth, ops, analytics, product, and sales to build the engine.

Marketing has always fueled our trajectory. Kleiner Perkins partner Mamoon Hamid calls Rippling “the 1 % of the 1 %”—one of the fastest-growing companies at scale.

Success in role starts with quick, visible wins, then scales to big bets that unlock the next wave of revenue growth.

What you will do

• Develop and execute the strategy for demand gen campaigns that span promoted content, webinars, ebooks, paid ads, field events, ABM, content syndication, inbound and outbound sales activations, and more. You’ll do this across always-on programs and the demand gen plays laddering up to integrated campaigns.
• Collaborate cross-funcationally to generate demand for our free trials products (via paid ads, emails, content) then nurture prospects to account activation and ultimately customer purchase.
• You’ll partner directly with SDRs on the demand gen campaigns you're running to set them up for success and build a virtuous feedback look on what works and what doesn’t, iterating over time.
• You’ll analyze your campaign performance and deeply understand how different programs impact funnel performance to accelerate growth. This includes shifting budgets to areas with higher returns and optimizing via testing and learning.

What you will need

• 6+ years of experience and a proven track record of driving demand generation and pipeline growth in a B2B/SaaS hyper-growth technology environment.
• Deep marketing channel expertise spanning gated content, paid ads, webinars, field events, ABM, etc. and how to use these to drive leads and pipeline.
• End-to-end ownership. You execute flawlessly (directly & via others) and take your projects across the finish line. You own mistakes and learn from them.
• You naturally communicate clearly, because you think clearly. You know how to modulate your communications, whether talking to an IC on your team or an executive.
• Collaboration; you have a track record of delivering outsized results by partnering with others cross-functionally.
• Strong analytical skills to uncover insights that you incorporate into your roadmap.
• Agility and speed. You’ll constantly try new ideas in this role. When things don’t work, you pivot; when they do, you move fast to scale them. You thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [e-mail]

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here .

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The pay range for this role is:

111,000 - 194,250 USD per year (US Tier 1)