Senior Director, Demand Generation

Typeface; Palo Alto (CA); Hybrid; USD 180,000 - 220,000; Full time

Job summary

Typeface seeks a Senior Director of Demand Generation to lead enterprise growth strategies. This role involves building scalable demand generation programs, driving pipeline growth and heading marketing initiatives, while utilizing AI technologies. Ideal for candidates with proven success in similar roles and a passion for innovative technology in a fast-paced environment.

Benefits

Medical, dental, and vision insurance coverage

Competitive salary and equity compensation

Flexible PTO

Parental Leave

Hybrid schedule with company provided lunch

Opportunities for professional growth

Qualifications

• 10+ years in B2B demand generation with significant ARR growth.
• Expertise in enterprise sales cycles and paid media platforms.
• Experience with successful exits/IPOs in early to mid stage startups.

Responsibilities

• Build and execute end-to-end demand generation strategies.
• Lead account-based marketing initiatives and develop multi-channel campaigns.
• Own and optimize paid media to drive high-intent leads.

Skills

Communication

Analytical Skills

Partnership Skills

AI Proficiency

Education

MBA

Tools

HubSpot

Salesforce

ABM tools

Job description

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Who we are?

Typeface is on a mission to help everyone express their unique imagination. We believe technology is a creative partner that empowers any company to tell their unique stories faster and easier than ever before. Generative AI platforms represent a major breakthrough to create content at tremendous speed and scale. For enterprises to successfully leverage their potential, they need to include their unique voice and style and ensure responsible AI practices. We unite content velocity with brand personalization and safety, so that every company can achieve its creative potential. We are looking for passionate individuals who want to help build a fast-growing GenAI company from the ground up.

• Bleeding edge technology: We explore uncharted territory at the intersection of art and science. We strive to revolutionize content, amplifying human creativity with cutting-edge AI in a safe and responsible way.
• Best-in-class product: We built the leading enterprise-grade generative AI solution, so any business, from startups to Fortune 500 companies, can 10x personalized content at scale. Typeface combines the best-in-class AI platforms across the board with our own brand-personalized AI model to hyper-personalize content at scale with a responsible AI approach.
• World-class team: Founded by the former CPO & CTO of Adobe, Abhay Parasnis, and a highly experienced team with a proven track record of building revolutionary, long-lasting AI, SaaS, and media technologists that are completely focused on customer impact.
• Top-tier Investors: Backed by top-tier venture capital firms: Lightspeed Venture Partners, Salesforce Ventures, GV (Google Ventures), Madrona, Menlo Ventures, and M12 (Microsoft’s Venture Fund). Check out our Series B announcement.
• Rapid customer traction: Overwhelming demand from Fortune 500 companies and popular digital-native brands from every industry.
• Awards & recognition: Honored to be a winner of 10+ industry awards for our unique approach to enterprise GenAI, including Fast Company’s “Top 5 Next Big Things in Tech” and Adweek’s AI Company of the Year.
  
  

Who we are?

Typeface is on a mission to help everyone express their unique imagination. We believe technology is a creative partner that empowers any company to tell their unique stories faster and easier than ever before. Generative AI platforms represent a major breakthrough to create content at tremendous speed and scale. For enterprises to successfully leverage their potential, they need to include their unique voice and style and ensure responsible AI practices. We unite content velocity with brand personalization and safety, so that every company can achieve its creative potential. We are looking for passionate individuals who want to help build a fast-growing GenAI company from the ground up.

Why join us?

• Bleeding edge technology: We explore uncharted territory at the intersection of art and science. We strive to revolutionize content, amplifying human creativity with cutting-edge AI in a safe and responsible way.
• Best-in-class product: We built the leading enterprise-grade generative AI solution, so any business, from startups to Fortune 500 companies, can 10x personalized content at scale. Typeface combines the best-in-class AI platforms across the board with our own brand-personalized AI model to hyper-personalize content at scale with a responsible AI approach.
• World-class team: Founded by the former CPO & CTO of Adobe, Abhay Parasnis, and a highly experienced team with a proven track record of building revolutionary, long-lasting AI, SaaS, and media technologists that are completely focused on customer impact.
• Top-tier Investors: Backed by top-tier venture capital firms: Lightspeed Venture Partners, Salesforce Ventures, GV (Google Ventures), Madrona, Menlo Ventures, and M12 (Microsoft’s Venture Fund). Check out our Series B announcement.
• Rapid customer traction: Overwhelming demand from Fortune 500 companies and popular digital-native brands from every industry.
• Awards & recognition: Honored to be a winner of 10+ industry awards for our unique approach to enterprise GenAI, including Fast Company’s “Top 5 Next Big Things in Tech” and Adweek’s AI Company of the Year.
  
  

Job Summary

Typeface is seeking an exceptional Digital Demand Generation Leader to spearhead our enterprise growth initiatives. This is a transformational 0-to-1 leadership opportunity for a seasoned marketing executive who thrives on building scalable demand generation programs from the ground up. You'll be responsible for architecting and executing comprehensive demand generation strategies that drive substantial pipeline growth and accelerate our path to market leadership in the AI content generation space. This is a hands-on, individual contributor leadership role reporting to the CMO where you'll be executing directly while building the foundation for future team growth. As an AI-first company, we're looking for someone who can leverage AI tools and technologies to drive unprecedented speed and efficiency in demand generation.

Key Responsibilities

• Strategy & Execution: Build and execute end-to-end demand generation strategies targeting enterprise accounts, with a focus on scalable, AI-driven programs.
• ABM & Campaigns: Lead account-based marketing (ABM) initiatives, develop personalized, multi-channel campaigns, and align closely with sales to penetrate high-value accounts.
• Paid Media: Own and optimize paid media across LinkedIn, Google Ads, SEM, and review sites to drive high-intent leads.
• Martech & Analytics: Design and manage the martech stack, implement lead scoring, capturing and targetting based on intent signals, attribution models, and pipeline analytics to support data-driven decisions.
• Team Building: Start as an individual contributor with potential to grow a team; foster a culture of experimentation and collaboration.
  
  

Qualifications

• Experience: 10+ years in B2B demand generation with a proven record of driving significant ARR growth, especially in 0-to-1 and high-growth environments.
• Expertise: Deep knowledge of enterprise sales cycles, ABM tools (e.g., 6sense, Demandbase), Data Enrichment and Intent Signaling tools (Clay, Common Room) paid media platforms, and martech (e.g., HubSpot, Salesforce).
• Skills: Strong communication, analytical and partnership skills with Sales.
• AI Proficiency: Strong grasp of AI tools and workflows to drive efficiency and innovation in marketing.
• Leadership: Self-starter with hands-on execution ability, strong cross-functional collaboration skills, and comfort in fast-paced, ambiguous environments.
• Preferred: MBA, background in AI/ML, SaaS, or enterprise software; experience with successful exits/IPOs, delivering meaningful pipeline growth in early to mid stage startups
  
  

Base Salary

The base compensation range for this role is $180,000-$220,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process.

Benefits for Full-time Employees:

• Medical, dental, and vision insurance coverage for all employees
• Competitive salary and equity compensation
• Flexible PTO
• Parental Leave
• Hybrid schedule with company provided lunch when in office
• Opportunities for professional growth and development
• Work with a fast-growing startup and be a part of an exciting journey
  
  

Equality Opportunity Statement

Typeface is an equal opportunity employer and does not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Diversity & Inclusion Statement

At Typeface, we embrace everyone and believe that diversity and inclusion are essential to our success. We are committed to creating a workplace that is welcoming and inclusive for all employees, regardless of their background or identity. We value diversity in all its forms and strive to cultivate a culture where all employees can bring their best selves to work.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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