Senior Demand Generation Manager

Panther Labs; New York (NY); Remote; USD 162,000 - 200,000; Full time

Job summary

An established industry player is seeking a strategic Senior Manager of Demand Generation to spearhead growth initiatives across Enterprise and Commercial segments. In this pivotal role, you will collaborate with sales, marketing, and product teams to craft impactful demand generation programs that enhance awareness and drive qualified accounts. This remote-first company fosters a culture of flexibility and open communication, encouraging a diverse and inclusive environment. If you're passionate about cybersecurity and have a knack for data-driven marketing, this is your chance to make a significant impact in a fast-paced, innovative setting.

Benefits

Equity

Unlimited PTO

Latest Tech Equipment

Comprehensive Medical Coverage

Dental Coverage

Vision Coverage

Qualifications

• 5+ years of B2B marketing experience, with 3+ years in demand generation.
• Hands-on experience with demand generation tools and data analysis.

Responsibilities

• Develop and execute demand generation strategies aligned with revenue targets.
• Design and optimize integrated marketing campaigns across various channels.

Skills

B2B Marketing Experience

Demand Generation

Cybersecurity Knowledge

Data Analysis

Project Management

Solution-oriented Mindset

Tools

Marketing Automation Software

Lead Scoring Software

Salesforce

Job description

We are seeking a strategic and results-driven Senior Manager of Demand Generation to execute our growth strategy across Enterprise and Commercial segments. In this role, you'll work cross-functionally as a key decision-maker, working closely with sales, marketing, and product teams to create demand generation programs that drive awareness and demand for Panther’s solutions. You’ll have the opportunity to drive the strategy behind high-impact campaigns that generate qualified accounts, accelerate the sales pipeline, and fuel bookings growth, across all segments.

The Company

Panther is a cybersecurity company dedicated to making security teams smarter and faster than attackers. Founded by practitioners who faced the challenges of protecting large organizations, we provide a platform that empowers teams to effectively combat modern threats through detection-as-code, a cloud-native architecture, and a robust security data lake. Our solution allows organizations to focus on detecting attacks and safeguarding their assets without incurring excessive operational costs.

Backed by top investors including Coatue Management and Lightspeed Venture Partners, Panther has raised $140M to drive innovation in cybersecurity. Our clients include leading technology companies like Figma, Gusto, Coinbase, and Dropbox, that must move fast to secure constantly expanding digital threat landscapes.

As a remote-first company, Panther promotes a culture of flexibility, open communication, and collaboration. Guided by our core values—Be an Owner, Create Customer Love, and Take Care of the Team—we strive to build a diverse and inclusive environment that supports our mission and fosters a rewarding experience for our entire team.

Key Responsibilities:

• Develop and execute the demand generation strategy aligned with revenue targets and go-to-market priorities.
• Design, implement, and optimize integrated marketing campaigns across digital advertising, content marketing, email, events, and webinars.
• Own overall pipeline metrics and maintain regular reporting on campaign performance, lead quality, and revenue impact.
• Oversee the website and be responsible for traffic and conversion rates.
• Develop and execute the strategy for online reviews.

Requirements

• 5+ years of B2B marketing experience, with at least 3 years focused on demand generation and a minimum of 3 years in cybersecurity.
• Prior experience operating in a direct sales model, partnering with enterprise sales teams.
• Prior success building and executing account-based GTM programs.
• Hands-on: you can easily navigate your way through demand generation tools, including marketing automation and lead scoring software, ABM and other demand ops tools like Salesforce.
• A proud data geek: numbers excite you, and you’re comfortable diving head first into complex reports and dashboards. Your analytical expertise allows you to turn data into insights and insights into high-performing campaigns.
• A humble hard worker: no job is too big or too little.
• A nice person: you’re adaptable, good-natured, and not easily rattled. You’ve got a solution-oriented mindset under pressure.
• Fierce manager of time: you know the difference between the project that should take a week and the one that should take a day. And you don’t sacrifice quality along the way.

Cash compensation range: 162,000-200,000 USD Annually

The cash compensation above includes base salary and on-target commission for employees in eligible roles. In addition to cash compensation, all full-time Pantherinos are eligible to participate in our equity plan to receive Incentive Stock Options (ISO). Individual compensation packages are based on a few factors unique to each candidate, including their location, experience, and expertise, and may vary from the above-mentioned range.

The Perks

• Equity
• Unlimited PTO policy, with a minimum requirement of 15 days off per year, observing major US holidays.
• Latest tech equipment & budget for your customized tech needs.
• Comprehensive medical, dental, and vision coverage.

Panther labs is an Equal Opportunity Employer. The Company prohibits discrimination and harassment on the basis of race, color, national origin, ancestry, sex (including pregnancy, childbirth, breastfeeding), gender, gender identity, gender expression, sexual orientation, marital status, age, religious creed, physical disability, mental disability, genetic information, military or veteran status, or any other status protected by law. All employment decisions are decided on the basis of qualifications, merit, and business need.

Apply for this job

* indicates a required field

First Name *

Last Name *

Email *

Phone *

Resume/CV *

LinkedIn Profile

Website

Will you require visa sponsorship to work in the United States at this time or in the future? * Select...

Please describe your work experience within the cybersecurity industry. *

Please describe how you have leveraged AI in your day to day role in demand generation. *