Senior Demand Generation Manager, Paid Media and Inbound

Contentful; New York (NY); On-site; USD 162,000 - 180,000; Full time

Job summary

An innovative tech company is seeking a Senior Demand Generation Manager to lead inbound campaigns and manage paid media efforts. This role is vital for driving pipeline growth and supporting revenue goals through strategic collaboration across marketing functions. You will design and implement campaigns that resonate with target audiences, leveraging data analysis for informed decision-making. Join a forward-thinking team that values work-life balance, offers comprehensive benefits, and fosters professional growth. If you are passionate about digital marketing and eager to make an impact in a dynamic environment, this opportunity is perfect for you.

Benefits

Stock options

Comprehensive healthcare benefits

Fertility and family-building support

Generous paid time off

Budget for personal education

Wellbeing stipend

Communication stipend

Equipment support for hybrid work

Qualifications

• 6+ years in B2B digital marketing or paid marketing, preferably in SaaS.
• Proven success in creating inbound demand generation campaigns.

Responsibilities

• Develop and optimize inbound campaigns to accelerate the buying process.
• Manage external agencies for effective paid media execution.

Skills

B2B digital marketing

Inbound demand generation

Paid media management

Data analysis

Customer journey mapping

Tools

Salesforce.com

DemandBase

DV360

Google Ads

Meta Ads

LinkedIn Ads

Job description

Senior Demand Generation Manager, Paid Media and Inbound

Join to apply for the Senior Demand Generation Manager, Paid Media and Inbound role at Contentful

**About The Opportunity**
As a Senior Demand Generation Manager, Paid Media and Inbound, you will manage initiatives that build pipeline and support Contentful’s revenue goals and company objectives. Your focus will be on converting highly interested buyers through inbound campaigns and managing top-of-funnel growth and audience expansion via paid media efforts, including managing external agencies. You will collaborate with the Demand Generation team within Contentful’s Marketing department, working closely with campaign owners, Brand Studio, external agencies, Sales, and other marketing functions to develop and execute inbound campaigns and awareness initiatives through paid media. Your role is crucial in delivering consistent messaging to our targeted audience through our go-to-market strategy.

**Responsibilities**

1. Develop, execute, analyze, and optimize inbound campaigns to capture interest and accelerate the buying process, including demos, use cases, and content to drive pipeline.
2. Design and implement paid media plans supporting brand and integrated campaigns across channels like paid search and paid social, focusing on top-of-funnel growth.
3. Manage external agencies to execute paid media plans effectively.
4. Implement and optimize inbound campaigns to enhance conversion, partnering with web teams on customer journey enhancements.
5. Create and maintain a testing and optimization roadmap for ad creative, audience targeting, and budget allocation.
6. Collaborate with Sales, PMM, Operations, and Analytics to align strategies and messaging.
7. Coordinate with cross-functional teams and external agencies on creative and messaging alignment with Contentful's brand and products.
8. Monitor campaign performance metrics; make data-driven adjustments to maximize ROI.
9. Manage project timelines and budgets across teams and vendors.
10. Provide regular reports on campaign progress, results, and pipeline impact.
11. Review performance, compile lessons learned, and recommend improvements to stakeholders.
12. Navigate complex workflows and regional differences within a collaborative environment.

**Qualifications**

• 6+ years in B2B digital marketing or paid marketing, preferably in SaaS.
• Proven success in creating inbound demand generation campaigns that increase leads and revenue.
• Experience managing paid social and video campaigns for SaaS, or managing agencies with clear goals.
• Strong understanding of B2B sales cycles, buyer personas, and customer journey mapping.
• Data analysis skills for informed decision-making and actionable insights.
• Experience with paid media platforms like DemandBase, DV360, Google, Meta, LinkedIn.
• Knowledge of programmatic advertising and display.
• Experience working in fast-growing B2B software companies with sales-led strategies.
• Ability to initiate tasks independently with attention to detail.
• Experience with Salesforce.com.

**What’s in it for you?**

• Join an innovative tech company reshaping digital experiences.
• Stock options and comprehensive healthcare benefits.
• Fertility and family-building support.
• Work-life balance with generous paid time off and parental leave.
• Budget for personal education and professional growth.
• Access to virtual and in-person events for learning and networking.
• Wellbeing stipend, communication stipend, and equipment support for hybrid work.

**Additional Information**

This role requires work in a state where Contentful is registered. Salary range applies to New York residents: $162,000 - $180,000. Equity awards are available. Contentful is committed to diversity and inclusion. For accommodations or concerns about scams, contact [e-mail]. By applying, you consent to our privacy policy.