Senior Demand Generation Manager New York, New York, United States

Side Hamburg; Denver, Atlanta (CO, GA); Remote; USD 162,000 - 200,000; Full time

Job summary

An innovative cybersecurity firm is on the lookout for a Senior Manager of Demand Generation to lead their growth strategy. In this pivotal role, you will collaborate with cross-functional teams to design impactful marketing campaigns that drive awareness and generate qualified leads. This remote-first company values flexibility, open communication, and teamwork, fostering a diverse and inclusive environment. With a strong commitment to empowering security teams, this position offers a unique opportunity to make a significant impact in the cybersecurity landscape while enjoying a range of attractive perks and competitive compensation.

Benefits

Equity

Unlimited PTO

Latest tech equipment

Comprehensive medical coverage

Dental coverage

Vision coverage

Qualifications

• 5+ years in B2B marketing with a focus on demand generation.
• Experience in cybersecurity and direct sales model.

Responsibilities

• Develop and execute demand generation strategy aligned with revenue targets.
• Design and optimize integrated marketing campaigns.

Skills

B2B Marketing

Demand Generation

Analytical Skills

Salesforce

Project Management

Tools

Marketing Automation Tools

Lead Scoring Software

ABM Tools

Job description

We are seeking a strategic and results-driven Senior Manager of Demand Generation to execute our growth strategy across Enterprise and Commercial segments. In this role, you'll work cross-functionally as a key decision-maker, working closely with sales, marketing, and product teams to create demand generation programs that drive awareness and demand for Panther’s solutions. You’ll have the opportunity to drive the strategy behind high-impact campaigns that generate qualified accounts, accelerate the sales pipeline, and fuel bookings growth, across all segments.

The Company

Panther is a cybersecurity company dedicated to making security teams smarter and faster than attackers. Founded by practitioners who faced the challenges of protecting large organizations, we provide a platform that empowers teams to effectively combat modern threats through detection-as-code, a cloud-native architecture, and a robust security data lake. Our solution allows organizations to focus on detecting attacks and safeguarding their assets without incurring excessive operational costs.

Backed by top investors including Coatue Management and Lightspeed Venture Partners, Panther has raised $140M to drive innovation in cybersecurity. Our clients include leading technology companies like Figma, Gusto, Coinbase, and Dropbox, that must move fast to secure constantly expanding digital threat landscapes.

As a remote-first company, Panther promotes a culture of flexibility, open communication, and collaboration. Guided by our core values—Be an Owner, Create Customer Love, and Take Care of the Team—we strive to build a diverse and inclusive environment that supports our mission and fosters a rewarding experience for our entire team.

Key Responsibilities:

• Develop and execute the demand generation strategy aligned with revenue targets and go-to-market priorities
• Design, implement, and optimize integrated marketing campaigns across digital advertising, content marketing, email, events, and webinars
• Own overall pipeline metrics and maintain regular reporting on campaign performance, lead quality, and revenue impact
• Oversee the website and be responsible for traffic and conversion rates
• Develop and execute the strategy for online reviews

Requirements

• 5+ years of B2B marketing experience, with at least 3 years focused on demand generation and a minimum of 3 years in cybersecurity
• Prior experience operating in a direct sales model, partnering with enterprise sales teams
• Prior success building and executing account based GTM programs
• Hands-on: you can easily navigate your way through demand generation tools, including marketing automation and lead scoring software, ABM and other demand ops tools like Salesforce.
• A proud data geek: numbers excite you, and you’re comfortable diving head first into complex reports and dashboards. Your analytical expertise allows you to turn data into insights and insights into high-performing campaigns.
• A humble hard worker: no job is too big or too little.
• A nice person: you’re adaptable, good-natured, and not easily rattled. You’ve got a solution-oriented mindset under pressure.
• Fierce manager of time: you know the difference between the project that should take a week and the one that should take a day. And you don’t sacrifice quality along the way.

Cash compensation range: 162,000-200,000 USD Annually

The cash compensation above includes base salary and on-target commission for employees in eligible roles. In addition to cash compensation, all full-time Pantherinos are eligible to participate in our equity plan to receive Incentive Stock Options (ISO). Individual compensation packages are based on a few factors unique to each candidate, including their location, experience, and expertise, and may vary from the above-mentioned range.

The Perks

• Equity
• Unlimited PTO policy, with a minimum requirement of 15 days off per year, observing major US holidays
• Latest tech equipment & budget for your customized tech needs
• Comprehensive medical, dental, and vision coverage

Panther labs is an Equal Opportunity Employer. The Company prohibits discrimination and harassment on the basis of race, color, national origin, ancestry, sex (including pregnancy, childbirth, breastfeeding), gender, gender identity, gender expression, sexual orientation, marital status, age, religious creed, physical disability, mental disability, genetic information, military or veteran status, or any other status protected by law. All employment decisions are decided on the basis of qualifications, merit, and business need.