Senior Demand Generation manager

PlayPlay Inc.; New York (NY); Hybrid; USD 120,000; Full time

Job summary

An innovative company is seeking a Senior Demand Generation Manager to spearhead impactful multi-channel campaigns that drive revenue growth in North America. This role offers the opportunity to work in a dynamic, fast-paced B2B SaaS environment, where creativity meets data-driven strategies. You will collaborate closely with both local and global marketing teams, ensuring seamless integration with sales efforts. With a focus on testing and optimizing campaigns, you'll play a pivotal role in shaping the future of video creation. If you're ready to make a significant impact and thrive in a collaborative atmosphere, this position is perfect for you.

Benefits

25 vacation days

5 sick days

401(k) plan with 3% company match

Full medical, dental, and vision coverage

Commuter benefits

Additional four weeks of full-remote per year

Qualifications

• 5+ years of experience in demand generation or growth marketing.
• Proven track record of leading paid ads strategy.
• Hands-on experience running multi-channel campaigns.

Responsibilities

• Lead strategy and execution of full-funnel paid campaigns.
• Collaborate with Sales to maximize lead conversion.
• Use data to inform campaign optimization and decisions.

Skills

Demand Generation

Growth Marketing

Data Analysis

Campaign Optimization

Communication Skills

Education

Bachelor's Degree

Tools

HubSpot

Salesforce

Google Ads

LinkedIn Campaign Manager

ZoomInfo

Job description

PlayPlay is an intuitive video creation platform with AI capabilities designed for busy marketing and communications teams to create engaging on-brand videos. PlayPlay empowers them to save time and scale video production to meet their communication objectives.

Since 2017, PlayPlay has been growing exponentially:

- Fortune 500 companies, CVS, Google, Novo Nordisk, L’Oréal and more!

- 230+ employees in Paris, New York and Berlin;

- 65 M$ raised (series A and B);

- Member of the French Tech 120 and recently ranked #26 in the Top100 rising B2B Scale-up in Europe by Sifted!

PlayPlay is the company for you if you want to:

- Join a hyper-growth scale-up that allows you to invest in multiple projects and benefit from rapid evolution opportunities

- Work on a product loved by our customers (68+ NPS) and in constant improvement

- Learn from great colleagues in a positive work environment that thrives on ambition, drive, humility, transparency, and teamwork (our 4.3/5 rating on Glassdoor is proof of that!)

- Enjoy activities organized by the Happiness team (Music Quizzes, concerts, seminars, etc.)

- Work in a hybrid model remote/office and have additional four weeks of full-remote per year (overseas is allowed in any country with a time difference of 3 hours or less)

- We are backed by investors such as Insight Partners (HubSpot, Twitter), Balderton (Revolut, Aircall) and Point9 (Loom, Zendesk) who are helping us become the global leader in video creation. And to achieve this, we’re looking for the best talent in the market!

JOIN OUR TEAM

We’re looking for a Demand Generation Associate to join our NYC team and drive multi-channel campaign planning and execution, fueling revenue growth in North America. The ideal candidate is analytical, with experience using data to optimize lead-to-revenue processes and inform business decisions, as well as creative.

You will be a key member of the US Marketing team, reporting directly to the US Head of Marketing. In this role, you will work closely with the Senior Growth Marketing Manager in the US and collaborate extensively with the Global Marketing team based in Paris.

If you're passionate about designing and implementing impactful marketing campaigns, leveraging the latest MarTech and industry trends, and thrive in a fast-paced SaaS environment, this role will be a perfect fit for you!

MISSIONS

JOIN OUR TEAM

• We’re looking for a Senior Demand Generation Manager to join our NYC team and take the lead on planning and executing high-impact, multi-channel campaigns to drive revenue growth in North America. This is a strategic, hands-on role for someone who can think big, execute fast, and optimize relentlessly.

• You’ll report directly to the US Head of Marketing and collaborate closely with our Global Marketing team in Paris. You’ll also work hand-in-hand with the Sales team to drive pipeline and scale our demand generation engine across channels.

• If you’re data-driven, thrive in a fast-paced B2B SaaS environment, and are excited about testing, learning, and scaling what works, this role is for you.

WHAT YOU’LL DO

• Campaign Strategy & Execution :

• Lead the strategy and execution of full-funnel paid campaigns across LinkedIn and Google.
• Lead webinars and co-marketing initiatives with partners, influencers, and customers.
• Test and scale new channels (e.g., ABM, referral programs) to diversify lead sources and improve CAC efficiency.
• Build and optimize lead-nurturing programs that increase engagement and accelerate pipeline creation.

• Sales Collaboration & Alignment

• Own the collaboration with Sales to ensure seamless ****lead handoff, maximize follow-up effectiveness, and drive conversion across the funnel.
• Lead the Sales x Marketing rhythm through regular campaign updates, shared performance reporting, sales enablement content, and ongoing alignment — acting as the go-to DemandGen partner for the Sales team.

• Data, Reporting & Ops

• Partner with our Marketing Ops teams to improve lead scoring, routing, attribution, and audience segmentation.
• Build and maintain dashboards that provide clear visibility into performance and ROI across programs.
• Use data and insights to inform campaign optimization and strategic decisions, ensuring alignment with revenue goals.

WHAT YOU BRING

• 5+ years of experience in demand generation or growth marketing — ideally in a B2B SaaS and sales-led GTM environment.
• Proven track record of leading and optimizing paid ads strategy (LinkedIn, Google), and driving pipeline.
• Hands-on experience running multi-channel campaigns — including webinars, paid media, ABM, and co-marketing initiatives.
• Proficient in HubSpot, with experience in tools like Salesforce, LinkedIn Campaign Manager, Google Ads, and ZoomInfo a plus.
• A strategic mindset paired with strong executional skills — you’re equally comfortable building campaigns as you analyze and iterate on them.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.

ABOUT YOU ️

Strategic and proactive — you bring ideas to the table and know how to make them happen.

Highly organized — you can juggle multiple priorities and keep things moving forward.

Analytical and performance-driven — you love digging into data to understand what’s working (and what’s not).

Creative — you think outside the box to differentiate campaigns and stand out in a crowded market.

Team player — you thrive in a collaborative environment and enjoy working with global teams.

WHAT WE OFFER

A fast-paced, high-growth scale-up environment with real ownership and growth opportunities.

A bright, fun office in the heart of Flatiron, NYC.

Competitive compensation (base + bonus).

25 vacation days + 5 sick days.

401(k) plan with 3% company match.

Full coverage on medical, dental, and vision plans for you; 50% coverage for dependents.

Commuter benefits.

The estimated salary range for this role is $120k, depending on experience and qualifications.

OUR VALUES

Creative: We don't do things the same way as others and we like that. It's that madness that gives everyone the freedom to innovate and follow through with their ideas.

User-first: Our customers are at the ️ of everything we do because a product is nothing without its users and it is with its users that a product grows.

United: What motivates us is to succeed together. We are specialists in cross-team projects: it is by sharing our expertise and supporting each other that we achieve our goals.

Ambitious: We are not afraid to move fast and take risks. If plan A doesn't work, there are still all the letters in the alphabet. We learn from our experiences and adapt.

Committed: We take ownership of our projects, with responsibility. We are demanding of others but above all, we give our best.

DIVERSITY & INCLUSION

At PlayPlay, we're committed to fostering an environment where diversity and inclusion are at the heart of our values. Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome.

As an equal opportunities employer we make sure the application process and our workplace is for everyone.