Senior Demand Generation Manager

-; Los Angeles (CA); Remote; USD 90,000 - 110,000; Full time

Job summary

A leading company in online screening is seeking a Senior Demand Generation Manager to develop and execute strategies for lead generation and revenue growth. This role involves managing the demand generation funnel, optimizing CRM systems, and collaborating with sales teams. The ideal candidate will have extensive experience in marketing, particularly in demand generation, and a strong analytical background. The position offers a remote-first work environment with competitive compensation and benefits.

Benefits

Remote-first work environment

Vacation and sick leave

Volunteer time off

Parental leave

Competitive compensation

Stock options

401(k) plans with matching

Wellness programs

Qualifications

• 7+ years of experience in marketing with a focus on demand generation.
• Proven track record of driving lead generation and revenue growth.

Responsibilities

• Lead development and execution of demand generation strategies.
• Manage and optimize the CRM platform for effective campaign execution.
• Analyze marketing performance data to improve conversion rates.

Skills

Strategic Planning

Analytical Skills

Collaboration

Education

Bachelor's degree in Marketing

MBA

Tools

Salesforce

HubSpot

G-suite

Microsoft Excel

Job description

Fama is the innovator in online screening that makes hiring great people easy. Combining Fama's groundbreaking AI technology and ability to integrate across the HR Tech stack, the solution compliantly searches over 10,000 online public sources to help companies avoid workplace misconduct, prevent costly legal action, and ultimately, make better decisions. By modernizing candidate screening and due diligence, Fama helps organizations, agencies, and investors improve the quality of hires, make the most of each investment, and build successful businesses.

Headquartered in Los Angeles, CA, Fama has raised over $30M and is backed by some of the world's leading venture capitalists and institutional investors. We're FCRA, EEOC, and SOC2 compliant, and integrate with major HRIS, ATS, and background check solutions. To learn more, visit Fama.io.

Position Overview:

We are looking for an experienced and results-driven Senior Demand Generation Manager with a strong focus on demand generation. As the Sr. Demand Generation Manager, you will be responsible for developing and executing strategies that drive lead generation, customer acquisition, and revenue growth. You will manage the demand generation funnel, optimize our CRM systems, enhance our reporting, and collaborate with sales to ensure alignment on revenue targets.

Responsibilities:

• Lead the development and execution of demand generation strategies across digital marketing channels, including paid media, email, Intent data platforms, content, SEO/SEM, and webinars.
• Work with the VP of Marketing to refine the customer acquisition strategy and measurement across 4 different ICPs.
• Oversee the management and optimization of the CRM platform to ensure data accuracy, segmentation, and effective campaign execution.
• Drive the creation of multi-channel lead generation campaigns that support sales targets and revenue growth.
• Collaborate with sales teams to enhance current lead scoring models and ensure proper lead handoff and nurturing through the CRM.
• Analyze marketing performance data to optimize campaigns, improve conversion rates, and maximize ROI.
• Review, enhance, and develop reporting dashboards to track KPIs and provide insights on lead generation, customer acquisition, and marketing effectiveness.
• Manage and serve as the main point of contact for demand generation tools and third-party vendors.
• Ensure the CRM system is integrated with marketing automation tools for seamless campaign execution and data flow.
• Stay updated on new AI technology to increase performance, automation, speed, and personalization.

Who You are:

• Strong strategic planning and analytical skills, focusing on process improvement and innovation.
• Someone who thrives in collaborative, people-first environments, bringing energy, empathy, and inclusivity to every interaction.
• Seamlessly build bridges, uplift voices, and create meaningful connections, ensuring collective success is always the priority.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
• 7+ years of experience in marketing, with a focus on demand generation and CRM management.
• Advanced skills in data analytics, G-suite, and Microsoft Excel.
• Proficiency in CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proven track record of driving lead generation and revenue growth through digital marketing strategies.
• Experience with intent data tools and AI B2B tools a plus.
• Demonstrated ability to collaborate and communicate effectively with teams via digital tools in a remote environment.

The salary range for this position is: $90,000 - $110,000 annually. Compensation will depend on qualifications, skills, location, and other factors. In addition to base salary, this role is eligible for equity incentives and benefits. Exact compensation may vary based on experience and location.

People are our business. Join a team that celebrates you.

Remote-first, flexible work environment with vacation, sick leave, volunteer time off, and parental leave.

Competitive compensation, stock options, and 401(k) plans with matching.

Access to wellness programs such as Teladoc, TalkSpace, Peloton, and more, at no cost.

We are committed to diversity, equity, and inclusion, fostering a culture of belonging and equal opportunity for all applicants.