Senior Demand Gen Manager — Experiential Marketing

Socket.dev; Seattle (WA); On-site; USD 143,400 - 216,900; Full time

Job summary

Salesforce is seeking an experienced marketing leader to drive Slack's demand generation within Salesforce's global event portfolio. You will blend field marketing, demand gen, and sales activation to ensure Slack's presence and ROI across major events.

The role requires a data-driven mindset, cross-functional leadership, and the ability to manage programs through partner organizations to scale impact across regions and time zones.

Qualifications

• 8+ years of experience in demand generation, field marketing, or integrated marketing in B2B.
• Proven track record driving pipeline through experiential programs with measurable revenue.
• Experience executing experiential programs through partner organizations in large organizations.
• Strong cross-functional collaboration across sales, marketing, and operations.
• Deep familiarity with first-party and third-party event formats and the distinct strategies required.
• Data-driven approach to program planning and performance measurement.
• Ability to operate in fast-paced, matrixed environments with multiple priorities.

Responsibilities

• Own Slack's demand generation strategy across the Salesforce experiential marketing portfolio, including first-party and third-party events.
• Serve as an integral Slack stakeholder and point of contact within Salesforce's Global Field Marketing and Strategic Events teams.
• Develop and manage event-driven pipeline programs aligned to Slack's marketing pipeline targets, lead generation goals, and revenue priorities.
• Partner with Salesforce and Slack Sales teams to activate accounts, drive customer nominations, and translate registration and participation into pipeline opportunities.
• Define audience acquisition and activation strategies across owned and influenced channels, including pipeline impact, target account selection, registration strategy, onsite experiences, and follow-up sales outreach and marketing nurture programs.
• Build measurement frameworks to track sourced and influenced pipeline, report performance and attainment against pipeline and revenue goals, and optimize event programming and investments based on performance against goals and ROI.
• Collaborate with Slack campaigns, ABM, and demand generation teams to ensure programs are integrated into broader campaign motions.
• Drive smart budget allocation and spend management across events, negotiating with Salesforce teams and external vendors to maximize resources.
• Represent Slack's marketing ideas and needs within Salesforce's planning processes, ensuring Slack has appropriate presence, messaging, and activation support

Skills

B2B demand gen

Pipeline generation

Partner programs

Cross-functional collaboration

Event formats knowledge

Data-driven planning

Fast-paced environments

Tools

Tableau

Salesforce CRM

Job description

Salesforce is seeking an experienced marketing leader to drive Slack's demand generation within Salesforce's global event portfolio. You will blend field marketing, demand gen, and sales activation to ensure Slack's presence and ROI across major events.

The role requires a data-driven mindset, cross-functional leadership, and the ability to manage programs through partner organizations to scale impact across regions and time zones.