Demand Generation Sr Manager - Customer Experiences for Slack

Socket.dev; Seattle (WA); On-site; USD 143,400 - 216,900; Full time

Job summary

Salesforce is seeking an experienced marketing leader to drive Slack's demand generation within Salesforce's global event portfolio. You will blend field marketing, demand gen, and sales activation to ensure Slack's presence and ROI across major events.

The role requires a data-driven mindset, cross-functional leadership, and the ability to manage programs through partner organizations to scale impact across regions and time zones.

Qualifications

• 8+ years of experience in demand generation, field marketing, or integrated marketing in B2B.
• Proven track record driving pipeline through experiential programs with measurable revenue.
• Experience executing experiential programs through partner organizations in large organizations.
• Strong cross-functional collaboration across sales, marketing, and operations.
• Deep familiarity with first-party and third-party event formats and the distinct strategies required.
• Data-driven approach to program planning and performance measurement.
• Ability to operate in fast-paced, matrixed environments with multiple priorities.

Responsibilities

• Own Slack's demand generation strategy across the Salesforce experiential marketing portfolio, including first-party and third-party events.
• Serve as an integral Slack stakeholder and point of contact within Salesforce's Global Field Marketing and Strategic Events teams.
• Develop and manage event-driven pipeline programs aligned to Slack's marketing pipeline targets, lead generation goals, and revenue priorities.
• Partner with Salesforce and Slack Sales teams to activate accounts, drive customer nominations, and translate registration and participation into pipeline opportunities.
• Define audience acquisition and activation strategies across owned and influenced channels, including pipeline impact, target account selection, registration strategy, onsite experiences, and follow-up sales outreach and marketing nurture programs.
• Build measurement frameworks to track sourced and influenced pipeline, report performance and attainment against pipeline and revenue goals, and optimize event programming and investments based on performance against goals and ROI.
• Collaborate with Slack campaigns, ABM, and demand generation teams to ensure programs are integrated into broader campaign motions.
• Drive smart budget allocation and spend management across events, negotiating with Salesforce teams and external vendors to maximize resources.
• Represent Slack's marketing ideas and needs within Salesforce's planning processes, ensuring Slack has appropriate presence, messaging, and activation support

Skills

B2B demand gen

Pipeline generation

Partner programs

Cross-functional collaboration

Event formats knowledge

Data-driven planning

Fast-paced environments

Tools

Tableau

Salesforce CRM

Job description

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About the Role

We are looking for a strategic, execution-oriented marketing leader to drive Slack's demand generation and pipeline goals through experiential and events marketing. This role sits at the intersection of field marketing, demand generation, and sales activation — and is responsible for ensuring Slack's presence, visibility, and measurable impact across Salesforce's global event portfolio. This role requires a demand generation mindset, strong cross-functional partnership skills, and the ability to manage complex programs through partner organizations rather than a standalone events infrastructure. Successful candidates will need to deeply understand pipeline attainment, CRM and channel performance optimization to achieve targets while maintaining ROI thresholds. This leader takes a holistic view of Slack's event strategy and investments, driving well-documented plans and timelines while bringing together the teams and resources needed to capitalize on opportunities and close gaps across priority events. A key part of the role is advocating for Slack's brand within Salesforce events — preserving its uniqueness while strengthening its presence.

Responsibilities

• Own Slack's demand generation strategy across the Salesforce experiential marketing portfolio, including first-party and third-party events


• Serve as an integral Slack stakeholder and point of contact within Salesforce's Global Field Marketing and Strategic Events teams


• Develop and manage event-driven pipeline programs aligned to Slack's marketing pipeline targets, lead generation goals, and revenue priorities


• Partner with Salesforce and Slack Sales teams to activate accounts, drive customer nominations, and translate registration and participation into pipeline opportunity


• Define audience acquisition and activation strategies across owned and influenced channels, including pipeline impact, target account selection, registration strategy, onsite experiences, and follow-up sales outreach and marketing nurture programs


• Build measurement frameworks to track sourced and influenced pipeline, report performance and attainment against pipeline and revenue goals, and optimize event programming and investments based on performance against goals and ROI


• Collaborate with Slack campaigns, ABM, and demand generation teams to ensure programs are integrated into broader campaign motions


• Drive smart budget allocation and spend management across events, negotiating with Salesforce teams and external vendors to maximize resources.


• Represent Slack's marketing ideas and needs within Salesforce's planning processes, ensuring Slack has appropriate presence, messaging, and activation support

Qualifications

• 8+ years of experience in demand generation, field marketing, or integrated marketing in B2B


• Proven track record driving pipeline through experiential programs, with demonstrated ability to tie activity to measurable revenue outcomes


• Experience executing experiential programs through partner organizations or shared marketing infrastructure in large organizations, not solely through a standalone, owned program


• Strong cross-functional collaboration skills, with the ability to influence and align stakeholders across sales, marketing, and operations


• Deep familiarity with first-party and third-party event formats and the distinct strategies each requires


• Data-driven approach to program planning and performance measurement


• Comfort operating in fast-paced, matrixed environments with multiple competing priorities

Preferred Qualifications

• Experience marketing within or alongside a large enterprise technology company (e.g., Salesforce, Microsoft, Google, SAP)


• Familiarity with Salesforce's experiential and event portfolio, including Dreamforce and World Tour


• Experience with Business Insights tools (Tableau Preferred) and CRM-integrated marketing programs (Salesforce CRM preferred)


• Demonstrated ability to work across global markets and time zones

Compensation

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. More details about our company benefits can be found at salesforcebenefits.com.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $143,400 - $216,900 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.