Senior Demand Gen Leader: AI-Driven Growth Architect

SmartRecruiters, Inc.; Boston (MA); On-site; USD 200,000 - 245,000; Full time

Job summary

Freshworks is seeking a senior demand generation leader to build and modernize our scaled demand engine across product portfolios. You will own day-to-day demand generation, partner with Revenue Marketing on strategy, and push AI-forward optimization.

This hands-on builder role requires questioning existing playbooks and creating efficient, automated systems that deliver measurable pipeline and revenue impact.

Qualifications

• 10+ years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in enterprise SaaS.

Responsibilities

• Own and execute the scaled demand generation roadmap across our product portfolio, balancing pipeline goals, audience priorities, channel performance, and budget.
• Build and optimize always-on demand programs across SEM, SEO, AI search/GEO, content syndication, webinars, conversational marketing, lifecycle, nurture, and emerging channels.
• Build AI-native and agentic workflows into the demand engine, including audience identification, campaign orchestration, lead qualification, personalization, optimization, and reporting.
• Own performance across key demand generation metrics including MQCs/MQLs, SAOs, conversion rates, pipeline contribution, pipeline velocity, CAC, CPL, and channel efficiency.
• Manage and continuously optimize multi-million-dollar budgets across channels and campaigns based on incremental pipeline impact and ROI.
• Partner with Sales and RevOps on lead scoring, qualification, routing, SLAs, and handoff processes to improve conversion from demand through pipeline.
• Partner with Product Marketing to ensure campaigns, messaging, and audience strategies are coordinated across product lines rather than fragmented.
• Build a rigorous testing and experimentation culture, with clear hypotheses, measurement frameworks, and decisions on where to scale, optimize, or stop investment.
• Lead and develop a high-performing demand generation team while remaining close enough to the work to diagnose problems and drive execution.
• Evaluate and help evolve the demand generation martech stack, including marketing automation, intent data, conversational marketing, AI tools, and orchestration platforms.

Skills

Demand generation

SaaS marketing

B2B marketing

Marketing budgets

ROI analysis

AI-enabled workflows

Marketing automation

Salesforce (CRM)

Analytics

Leadership

Tools

Marketo

HubSpot

Pardot

Salesforce

6sense

Demandbase

Drift

Job description

Freshworks is seeking a senior demand generation leader to build and modernize our scaled demand engine across product portfolios. You will own day-to-day demand generation, partner with Revenue Marketing on strategy, and push AI-forward optimization.

This hands-on builder role requires questioning existing playbooks and creating efficient, automated systems that deliver measurable pipeline and revenue impact.