Senior Demand Gen Leader, AI-Driven Growth

SmartRecruiters, Inc.; San Mateo (CA); On-site; USD 225,000 - 280,000; Full time

Job summary

Freshworks is seeking a senior demand generation leader to build and modernize a scaled demand engine across our product portfolio. You will own the day-to-day demand generation engine, collaborating with Revenue Marketing leadership on strategy and prioritization, and leveraging AI to improve how we generate, qualify, nurture, and convert demand.

You will partner with Sales, RevOps, Product Marketing, Analytics, and regional marketing teams to create an integrated engine that drives measurable

Qualifications

• 10+ years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in enterprise SaaS.
• Significant experience owning scaled demand generation programs and measurable pipeline targets.
• Hands-on experience with marketing automation platforms such as Marketo, HubSpot, or Pardot and CRM platforms such as Salesforce.

Responsibilities

• Own and execute the scaled demand generation roadmap across our product portfolio.
• Build and optimize always-on demand programs across SEM, SEO, AI search/GEO, content syndication, webinars, conversational marketing, lifecycle, nurture, and emerging channels.
• Build AI-native and agentic workflows into the demand engine, including audience identification, campaign orchestration, lead qualification, personalization, optimization, and reporting.
• Own performance across key demand generation metrics including MQCs/MQLs, SAOs, conversion rates, pipeline contribution, pipeline velocity, CAC, CPL, and channel efficiency.
• Manage and continuously optimize multi-million-dollar budgets across channels and campaigns based on incremental pipeline impact and ROI.
• Partner with Sales and RevOps on lead scoring, qualification, routing, SLAs, and handoff processes to improve conversion from demand through pipeline.
• Partner with Product Marketing to ensure campaigns, messaging, and audience strategies are coordinated across product lines rather than fragmented.
• Build a rigorous testing and experimentation culture, with clear hypotheses, measurement frameworks, and decisions on where to scale, optimize, or stop investment.
• Lead and develop a high-performing demand generation team while remaining close enough to the work to diagnose problems and drive execution.
• Evaluate and help evolve the demand generation martech stack, including marketing automation, intent data, conversational marketing, AI tools, and orchestration platforms.

Skills

Demand generation

Growth marketing

Performance marketing

AI-enabled workflows

Cross-functional collaboration

Tools

Marketo

HubSpot

Pardot

Salesforce

6sense

Demandbase

Drift

Job description

Freshworks is seeking a senior demand generation leader to build and modernize a scaled demand engine across our product portfolio. You will own the day-to-day demand generation engine, collaborating with Revenue Marketing leadership on strategy and prioritization, and leveraging AI to improve how we generate, qualify, nurture, and convert demand.

You will partner with Sales, RevOps, Product Marketing, Analytics, and regional marketing teams to create an integrated engine that drives measurable