Senior Paid Media Lead - Meta & VSL Strategy (Remote)

Clients Blackbox, Inc.; Edinburg (TX); Remote; USD 69,000 - 115,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, copy, and funnels. You’ll lead client conversations, develop testing strategies, and optimize campaigns to hit cost-per-appointment targets while expanding relationships.

You’ll work hands-on across media buying, messaging, creative testing, and analytics, reporting to the Associate Director of Operations. A remote-capable, performance-driven mindset is essential.

Qualifications

• 5+ years of hands-on paid media experience with Meta advertising responsibilities.
• Experience managing multiple client accounts and leading client conversations.
• Proven ability to meet defined performance targets while supporting client retention.
• Strong direct-response copywriting skills for ads and scripts.
• Experience developing testing strategies across audiences, offers, messaging, creativ e and funnels.
• Experience with conversion tracking, pixels, and basic marketing automation.
• Strong communication, organization, analytical, and problem-solving skills.

Responsibilities

• Own a portfolio of client accounts and lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Develop hooks, angles, offers, and messaging variations for testing.
• Write direct-response ad copy and video sales letter scripts for financial services audiences.
• Set up tracking, Meta pixels, and lead-routing workflows; configure Calendly/Zapier integrations.
• Identify and resolve account risks and opportunities; report on performance.

Skills

Paid media

Meta advertising

Client strategy

Direct-response copywriting

Analytics

Tools

Meta Ads Manager

Zapier

Calendly

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, copy, and funnels. You’ll lead client conversations, develop testing strategies, and optimize campaigns to hit cost-per-appointment targets while expanding relationships.

You’ll work hands-on across media buying, messaging, creative testing, and analytics, reporting to the Associate Director of Operations. A remote-capable, performance-driven mindset is essential.