Senior Demand Gen Lead — Meta Ads & VSLs

Clients Blackbox, Inc.; Garland (TX); Remote; USD 95,000 - 115,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across media buying, strategy, messaging, creative testing, and client communication.

You will manage a portfolio of accounts, lead strategy calls, develop testing strategies, and drive results in a performance-driven environment. You will craft direct-response copy and VSL scripts, collaborate with editors, and use AI tools to accelerate research while maintaining strategic judgment.

Qualifications

• 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Proven ability to manage campaigns toward defined performance targets while supporting client retention.
• Strong direct-response copywriting skills, including ad copy and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.
• Strong communication, organization, analytical, and problem-solving skills.

Responsibilities

• Own a portfolio of client accounts end to end, leading client conversations and reporting.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointments.
• Translate performance data into clear recommendations and strategic decisions.
• Write direct-response ad copy and VSL scripts for financial services audiences.
• Set up tracking, pixels, and lead-routing workflows; troubleshoot issues.

Skills

Paid media

Copywriting

Client strategy

Data analysis

Communication

Tools

Meta advertising

Pixels tracking

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across media buying, strategy, messaging, creative testing, and client communication.

You will manage a portfolio of accounts, lead strategy calls, develop testing strategies, and drive results in a performance-driven environment. You will craft direct-response copy and VSL scripts, collaborate with editors, and use AI tools to accelerate research while maintaining strategic judgment.