Remote Senior Meta Media Strategist – Lead Gen & VSL

Clients Blackbox, Inc.; El Paso (TX); Remote; USD 115,000 - 130,000; Full time

Benefits offered by this job

Work From Home

Flexible Schedule

Performance Bonus

Paid Time Off

Job summary

Clients Blackbox, Inc. seeks a Senior Paid Media Strategist to own client performance across Meta advertising, strategy, copy and testing. You’ll lead multi-client conversations and shape testing plans end-to-end.

In this hands-on role, you’ll optimize campaigns, write direct-response copy and video scripts, configure tracking, and collaborate with editors. You’ll report to the Associate Director of Operations and drive retention and growth.

Qualifications

• 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Proven ability to manage campaigns toward defined performance targets while supporting client retention.
• Strong direct-response copywriting skills, including ad copy and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.

Responsibilities

• Own a portfolio of client accounts; lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Write direct-response ad copy and video sales letter scripts for financial services audiences.
• Set up and troubleshoot tracking, Meta pixels, and conversion events; manage lead routing workflows.
• Develop testing strategies across audiences, offers, messaging, creative, and campaign variables.

Skills

Paid media management

Client communication

Direct-response copywriting

Testing strategies

Analytics

Meta Ads

Creative testing

Project management

Tools

Meta Ads Manager

Calendly

Zapier

Pixels

Job description

Clients Blackbox, Inc. seeks a Senior Paid Media Strategist to own client performance across Meta advertising, strategy, copy and testing. You’ll lead multi-client conversations and shape testing plans end-to-end.

In this hands-on role, you’ll optimize campaigns, write direct-response copy and video scripts, configure tracking, and collaborate with editors. You’ll report to the Associate Director of Operations and drive retention and growth.