Senior Demand Gen Lead: Integrated Campaigns (Hybrid)

Wwshemi; New York (NY); Hybrid; USD 143,000 - 190,000; Full time

Benefits offered by this job

New hire stock equity (RSUs)

Employee stock purchase plan

Health insurance

401(k) plan and match

Paid time off

Job summary

Datadog is seeking a Senior Demand Generation Marketing Manager – Integrated Campaigns in New York. You will strategize and execute full-funnel campaigns for a portfolio of key products, bridging product marketing, sales, and global marketing to drive go-to-market across channels.

You will report on pipeline impact, manage budgets, and partner with cross-functional teams to optimize messaging, measurement, and orchestration of programs.

Qualifications

• 8+ years operating marketing lead/demand generation campaigns (webinars, ABM, etc).
• 4-5 years running integrated campaigns across channels.
• Experience with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo).
• Experience with BI tools (PowerBI, Tableau, Metabase).
• Experience with AI GTM technologies is a plus.

Responsibilities

• Build and run integrated campaign plans for products, owning annual plan and pipeline forecast.
• Create and optimize end-to-end campaigns across paid, owned, earned channels (webinars, social, search, email, events).
• Partner with Product Marketing on messaging and launch tiering for cohesive storytelling across channels.
• Execute webinars, content syndication, email and other campaigns at expert level.
• Provide regular reporting on leads, SQLs, pipeline, and spend to leadership.

Skills

Demand generation

Integrated campaigns

CRM & marketing automation

Executive communication

Campaign measurement

Tools

Salesforce

HubSpot

Marketo

PowerBI

Tableau

Job description

Datadog is seeking a Senior Demand Generation Marketing Manager – Integrated Campaigns in New York. You will strategize and execute full-funnel campaigns for a portfolio of key products, bridging product marketing, sales, and global marketing to drive go-to-market across channels.

You will report on pipeline impact, manage budgets, and partner with cross-functional teams to optimize messaging, measurement, and orchestration of programs.