Integrated Demand Gen Campaign Architect

Databricks; United States; On-site; USD 206,000 - 283,000; Full time

Job summary

Databricks is seeking a Principal Demand Generation Manager, Campaign Development, to define the integrated campaign framework and drive scalable programs across Demand Gen, Field Marketing, Corporate Events, Partner Marketing, and Industry.

You will unite cross-functional teams, translate business needs into BRDs, and enable marketers to execute consistently with measurable growth and clear executive visibility.

Qualifications

• 7+ years of professional demand generation marketing in high-growth environments.
• Strong executive presence with ability to engage senior leadership.
• Experience developing, executing, and measuring end-to-end integrated campaigns.
• Ability to build operational frameworks and planning templates.
• Demonstrated experience managing campaign investments and data-driven prioritization.
• Excellent stakeholder management and cross-functional influence.
• Thrives in a fast-paced environment with competing priorities and shifting needs.
• Growth mindset and openness to new ideas in campaign planning.

Responsibilities

• Lead how Databricks plans and scales integrated marketing campaigns across the organization.
• Define the campaign framework and strategic guidance for consistent execution.
• Unite cross-functional stakeholders to develop biannual, strategic marketing plans.
• Translate business needs into BRDs and enable scalable processes and tools.

Skills

Executive presence

Stakeholder management

Strategic thinking

Cross-functional collaboration

Effective communication

Growth mindset

Education

Bachelor's degree in Marketing or related field

Tools

Campaign planning tools

Business Requirements Documentation (BRD)

Job description

Databricks is seeking a Principal Demand Generation Manager, Campaign Development, to define the integrated campaign framework and drive scalable programs across Demand Gen, Field Marketing, Corporate Events, Partner Marketing, and Industry.

You will unite cross-functional teams, translate business needs into BRDs, and enable marketers to execute consistently with measurable growth and clear executive visibility.