Senior Data Scientist, Marketing Analytics & Measurement

Expedia Group; Seattle (WA); On-site; USD 138,000 - 193,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Employee Assistance Program

Wellness and travel reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group in Seattle is seeking a Data Science III – Marketing Analytics to design and execute measurement frameworks for marketing effectiveness across Paid Social, Programmatic, and Paid App channels. You will translate ambiguous business questions into structured analytical solutions driving multi-million dollar investment decisions.

You will own measurement strategy, perform analyses with SQL, Python, and Tableau, and partner with marketing, finance, engineering, and data teams to raise

Qualifications

• Degree in a quantitative discipline OR 3+ years in analytics or data science.
• Experience measuring marketing effectiveness and channel ROI.
• Ability to frame ambiguous problems into data science solutions.
• Strong SQL/Python/Tableau skills and statistical methods.
• Design scalable analytical solutions across multi-channel environments.
• Excellent project management and cross-functional collaboration.
• Strategic mindset linking data insights to business outcomes.

Responsibilities

• Own measurement strategy for marketing effectiveness using advanced data science methods.
• Frame ambiguous questions into structured analytical problems and deliver practical solutions.
• Identify measurement gaps and develop scalable frameworks.
• Generate strategic insights using SQL, Python, and Tableau for ROI optimization.
• Translate findings for C-suite to inform multi-million dollar investments.
• Collaborate with marketing, finance, engineering, and data teams to drive adoption.
• Mentor analytics teammates and elevate organizational capabilities.

Skills

SQL

Python

Tableau

A/B testing

Incrementality

MMM modeling

Cross-functional collab

Executive storytelling

Strategic thinking

Education

Bachelor's degree in a quantitative field

Job description

Expedia Group in Seattle is seeking a Data Science III – Marketing Analytics to design and execute measurement frameworks for marketing effectiveness across Paid Social, Programmatic, and Paid App channels. You will translate ambiguous business questions into structured analytical solutions driving multi-million dollar investment decisions.

You will own measurement strategy, perform analyses with SQL, Python, and Tableau, and partner with marketing, finance, engineering, and data teams to raise