Senior Data Scientist: Growth & Personalization Lead

Ex; Jersey City (NJ); Hybrid; USD 110,000 - 130,000; Full time

Job summary

Ex is seeking a Senior Data Scientist in Jersey City (Hybrid, NJ) to lead the design, targeting, launch, and measurement of marketing campaigns that drive member activation, ongoing engagement, and improved health outcomes.

You will leverage advanced analytics, machine learning, experimentation, and behavioral science to identify engagement opportunities, optimize incentive strategies, and deliver personalized interventions across digital and care delivery ecosystems.

Qualifications

• Experience applying analytics to marketing campaigns.
• Ability to design and measure experiments.
• Strong collaboration with cross-functional teams.

Responsibilities

• Lead design, targeting, launch and measurement of marketing campaigns.
• Apply analytics, ML, experimentation and behavioral science to improve outcomes.
• Identify engagement opportunities and optimize incentive strategies.
• Translate data-driven insights into scalable engagement programs.

Skills

Advanced analytics

Machine learning

Experimentation

Behavioral science

Job description

Ex is seeking a Senior Data Scientist in Jersey City (Hybrid, NJ) to lead the design, targeting, launch, and measurement of marketing campaigns that drive member activation, ongoing engagement, and improved health outcomes.

You will leverage advanced analytics, machine learning, experimentation, and behavioral science to identify engagement opportunities, optimize incentive strategies, and deliver personalized interventions across digital and care delivery ecosystems.