Senior Data Scientist, CRM Personalization for Sellers/Owners

News Corporation; Scottsdale (AZ); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

401(k) company match

Tuition reimbursement

Flexible time off

Healthy snacks in offices

Job summary

Realtor.com is seeking a Senior Data Scientist for CRM Marketing to drive data-informed customer relationship management strategies across Seller and Owner verticals. You will leverage advanced analytics to understand customer behavior, personalize experiences, and optimize campaigns that boost engagement and revenue.

The ideal candidate has a strong quantitative background, 5+ years in data science with marketing analytics, and hands-on experience with CRM platforms like Cordial and Braze, plus

Qualifications

• Bachelor's or Master's in a quantitative field (e.g., Data Science, Statistics, Mathematics, CS, Economics)
• 5+ years of related experience, 2+ years as a Data Scientist, preferably in marketing analytics or CRM
• Proven experience developing data-driven marketing strategies (segmentation, targeting, personalization)
• Strong skills in statistical modeling, ML techniques (regression, classification, clustering), and data mining
• Experience with CRM platforms (Cordial, Braze) and marketing automation tools
• Excellent SQL skills and experience with large datasets
• Proficiency in Python, R, and data visualization tools (Tableau/Power BI)
• Strong communication and presentation skills; able to translate data into insights
• Ability to work independently and collaboratively in a fast-paced environment
• Experience in real estate industry a plus
• Familiarity with the new homebuyer journey is advantageous

Responsibilities

• Develop and implement data-driven CRM marketing strategies including segmentation, targeting, and personalization initiatives.
• Map and analyze the customer journey for sellers/owners identifying key touchpoints and optimization opportunities through CRM interventions.
• Build segmentation models to identify audiences for seller/owner projects using multiple data sources.
• Design and execute personalized communications for sellers/owners across channels.
• Collaborate on integrating CRM data with other platforms for a holistic customer view.
• Establish KPIs and analytical frameworks to measure campaign effectiveness across business units.
• Analyze consumer data to identify trends, opportunities for improved engagement and retention.
• Present complex findings clearly to both technical and non-technical stakeholders.
• Stay current with trends in data science, CRM marketing, and real estate industry.
• Partner with Data Engineering and IT to ensure data quality and infrastructure.
• Work with Marketing Managers to tailor analytical solutions to needs.

Skills

Data science

Marketing analytics

CRM marketing

SQL

Python

R

Data visualization

Communication skills

Education

Bachelor's or Master's in a quantitative field

Tools

Cordial

Braze

Tableau

Power BI

Job description

Realtor.com is seeking a Senior Data Scientist for CRM Marketing to drive data-informed customer relationship management strategies across Seller and Owner verticals. You will leverage advanced analytics to understand customer behavior, personalize experiences, and optimize campaigns that boost engagement and revenue.

The ideal candidate has a strong quantitative background, 5+ years in data science with marketing analytics, and hands-on experience with CRM platforms like Cordial and Braze, plus